Events Marketing Coordinator

University of New South Wales; Sydney; Hybride; AUD 118 000 - 160 000; Plein temps

Avantages offerts par ce poste

Flexible Working Options

Additional 3 days leave duringDecember

Up to 50% discount on UNSW courses

Flexible 17% Superannuation

Discounts and entitlements

Résumé du poste

University of New South Wales in Sydney is seeking an Events Marketing Coordinator to drive audience growth and engagement for Strategic Events and the Centre for Ideas. You will develop integrated campaigns, craft compelling content, and optimise digital channels to maximise impact and reach.

You will lead content across social media, manage website experiences, and use analytics to inform decisions. Excellent stakeholder skills and a proactive mindset are essential in a fast-paced university

Qualifications

• Relevant tertiary qualifications in marketing, communications, media or events, or equivalent experience.
• Experience delivering digital marketing campaigns, ideally in events/education/arts.
• Strong understanding of social platforms and content marketing best practice.
• Experience using CRM platforms, audience segmentation and analytics.
• Ability to interpret data and optimise customer journeys.

Responsabilités

• Develop and deliver integrated marketing campaigns for Strategic Events and Centre for Ideas.
• Create content across EDMs, websites, social media, paid campaigns and event comms.
• Lead content planning across UNSW social channels with copy, visuals and video.
• Manage website content and user journeys for an engaging digital experience.
• Use analytics and audience insights to evaluate performance and inform activity.
• Support audience segmentation, acquisition and retention strategies.
• Coordinate campaigns across owned, earned and paid channels to maximise reach.
• Build relationships with stakeholders and provide marketing advice.
• Manage campaign budgets, suppliers and production schedules.

Connaissances

Digital marketing

Content creation

Analytics

CRM platforms

Stakeholder engagement

Campaign management

Social media management

Website/content management

Formation

Marketing/communications degree

Outils

Adobe Experience Manager

Adobe Creative Cloud

Canva

Sprout Social

Meta Business Suite

Description du poste

University of New South Wales – Sydney NSW

• Remuneration: Level 7, starting from $118,483+ 17% Super
• Location: Kensington, NSW (Hybrid work arrangement available)

About UNSW

UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. If you want a career where you can thrive, be challenged and do meaningful work, you’re in the right place

Why Your Role Matters:

The Division of Societal Impact, Equity and Engagement (DSIEE) leads UNSW's efforts to create positive and lasting impact through research, education and community engagement. Within DSIEE, the Strategic Events team delivers a diverse portfolio of flagship events, activations and engagement initiatives that strengthen UNSW's reputation and connect audiences with world-leading ideas and expertise.

As an Events Marketing Coordinator, you will play a key role in driving audience growth, engagement and participation across Strategic Events initiatives, with a particular focus on the Centre for Ideas, UNSW's public engagement and thought leadership platform.

Reporting to the Senior Manager, Event Programs and leading one direct report, you will develop and deliver integrated marketing campaigns, create engaging content, leverage audience insights and analytics, and optimise digital channels to maximise impact and reach.

Your focus:

• Develop and deliver integrated marketing and audience engagement campaigns that support Strategic Events, Centre for Ideas and other key UNSW initiatives.
• Create compelling content across digital channels, including EDMs, websites, social media, paid campaigns and event communications.
• Lead content planning and execution across Centre for Ideas and Strategic Events social media channels, producing engaging copy, imagery and video content that drives audience growth and engagement.
• Manage and continually optimise website content and user journeys, ensuring an engaging, accessible and high-performing digital experience.
• Utilise analytics, CRM platforms and audience insights to evaluate campaign performance, identify opportunities and inform future marketing activity.
• Support audience segmentation, acquisition and retention strategies, using customer journey data to improve engagement outcomes.
• Coordinate the delivery of marketing campaigns across owned, earned and paid channels to maximise reach and audience participation.
• Build strong relationships with internal and external stakeholders and provide marketing advice that supports project objectives and audience outcomes.
• Manage campaign budgets, suppliers and production schedules to ensure activity is delivered effectively and on time.
• Contribute to a collaborative, high-performing team culture focused on innovation, creativity and continuous improvement.

Who you are:

You are a creative and data-driven marketing professional who thrives on connecting audiences with meaningful content and experiences. You bring a strong understanding of digital marketing, audience behaviour and content creation, coupled with the ability to translate insights into engaging campaigns that deliver measurable results.

You will bring the following skills and experience:

• Relevant tertiary qualifications in marketing, communications, media, events or a related discipline, or an equivalent combination of education, training and experience.
• Demonstrated experience developing and delivering successful digital marketing campaigns, ideally within events, arts, education, media or agency environments.
• Strong understanding of social media platforms, audience engagement strategies and content marketing best practice.
• Experience using CRM platforms, audience segmentation tools and analytics to inform marketing strategy and optimise customer journeys.
• Proven ability to interpret campaign data, evaluate performance and make evidence-based recommendations to improve results.
• Experience managing website content and digital platforms, with exposure to platforms such as Adobe Experience Manager highly regarded.
• Strong content creation skills, including copywriting, editing and social media content production, with experience creating visual or multimedia content highly desirable.
• Experience using digital marketing and creative tools such as Adobe Creative Cloud, Canva, Sprout Social, Meta Business Suite or similar platforms.
• Excellent stakeholder engagement and relationship management skills, with the ability to influence and collaborate effectively across a broad range of audiences.
• Strong organisational skills, with the ability to manage competing priorities, meet deadlines and deliver high-quality outcomes in a fast-paced environment.
• A proactive, collaborative and solutions-focused approach, with a passion for innovation, storytelling and audience engagement.

For further information on the role & responsibilities, please refer to the position description (found on job listing on JOBS@UNSW).

Sunday 1st November by 11:55pm.

Please note: Sponsorship is not available for this role, valid Australian working rights are required on application.

UNSW Benefits and Culture:

• Flexible Working Options (work from home, flexible hours etc)
• Additional 3 days leave during December shutdown period.
• Up to 50% discount on UNSW courses
• Flexible 17% Superannuation contributions, additional leave-loading paymentsand salary sacrifice.
• Discounts and entitlements (retail, education, fitness passport)

Pre-Employment Checks: As part of our recruitment process candidates may be required to undergo pre-employment screening, which may include reference checks, qualification verification, right-to-work verification, and criminal history screening where relevant to the role.

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.