Hybrid Digital Content & Events Marketing Lead

Roads Australia; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Roads Australia seeks a Digital Content and Event Marketing Manager to grow our reach, strengthen digital storytelling and drive participation in events and programs.

This hands-on role combines campaign planning, content production and performance analysis across writing, filming, editing, publishing and reporting; you’ll deliver end-to-end from idea to delivery, reporting to the Executive Director, Program and Communication.

Qualifications

• Strong practical experience in digital communications, content marketing, event marketing or audience engagement.
• Excellent writing and editing skills, including the ability to explain policy topics clearly.
• Experience delivering integrated campaigns across social media, websites and email.
• Ability to produce video, photography and graphics.
• Understanding analytics, audience targeting and conversion.
• Strong organisation and stakeholder management; able to work in a dispersed team.

Responsibilities

• Plan integrated campaigns turning TA's events, leadership programs, policy priorities and member opportunities into a coordinated campaign and content calendar.
• Market events and programs with persuasive email sequences, social posts, website copy and calls to action.
• Create digital content: writing, short videos, photography and visual assets for LinkedIn, Instagram, website and email channels.
• Manage channels: content schedule, drafting, approvals, publishing and day-to-day community engagement.
• Extend the value of events: capture content, share insights, amplify speakers and support follow-up.
• Measure and improve: track reach, engagement, website referrals, registrations and enquiries; adjust campaigns.
• Support media activity: prepare media materials, coordinate opportunities and monitor coverage.
• Collaborate across TA: use CRM data to strengthen targeting, participation and reporting; assist with run sheets.

Skills

Content strategy

Campaign management

Writing/editing

Video basics

Analytics

Stakeholder mgmt

Team collaboration

Tools

Salesforce

Job description

Roads Australia seeks a Digital Content and Event Marketing Manager to grow our reach, strengthen digital storytelling and drive participation in events and programs.

This hands-on role combines campaign planning, content production and performance analysis across writing, filming, editing, publishing and reporting; you’ll deliver end-to-end from idea to delivery, reporting to the Executive Director, Program and Communication.