Hybrid Digital PR & AI Campaign Lead

Prosperity Media; Sydney; Hybrid; AUD 72,000 - 88,000; Full time

Benefits offered by this job

Hybrid working: 4 days in office, 1 Wk

Salary starting at $80,000+/yr

Travel to conferences paid

Team events and monthly lunches

Job summary

Prosperity Media, an award-winning Digital PR and AI Search Agency based in Sydney and Melbourne, is seeking a Digital PR Account Manager. You’ll turn data into stories, manage campaigns end-to-end, and pitch journalists.

You’ll work with a team to secure top-tier links and coverage for diverse clients across Australia and NZ. You’ll oversee onboarding to outreach, brief our data team, and write campaign copy, with opportunities to mentor juniors and contribute to new business pitches.

Qualifications

• 2+ years experience in the PR industry.
• Strong knowledge of the Australian media landscape with proven results.
• Excellent written and general communication skills.

Responsibilities

• Help Digital PR campaigns secure top-tier links and coverage for a variety of clients.
• Manage clients from onboarding to outreach, including campaign production, data team briefs, and writing campaign copy.
• Create client strategy that delivers consistent results across campaigns with innovative SEO-focused approaches.
• Ideate data-led campaigns that attract tier-one press coverage.
• Spot and outreached quick-win campaigns (newsjacking).
• Serve as day-to-day contact for select clients, run WIPs, emails, ideas and reports.
• Mentor and support junior team members and assist on new business pitches.

Skills

PR campaigns

Media relations

Content writing

Campaign management

Data storytelling

Mentoring juniors

Education

Bachelor's degree in Journalism, Marketing, Business, a TAFE Diploma, or equivalent experience

Job description

Prosperity Media, an award-winning Digital PR and AI Search Agency based in Sydney and Melbourne, is seeking a Digital PR Account Manager. You’ll turn data into stories, manage campaigns end-to-end, and pitch journalists.

You’ll work with a team to secure top-tier links and coverage for diverse clients across Australia and NZ. You’ll oversee onboarding to outreach, brief our data team, and write campaign copy, with opportunities to mentor juniors and contribute to new business pitches.