Digital PR Manager (Syd/Melb)

Prosperity Media; Sydney; Hybrid; AUD 72,000 - 88,000; Full time

Benefits offered by this job

Hybrid working: 4 days in office, 1 Wk

Salary starting at $80,000+/yr

Travel to conferences paid

Team events and monthly lunches

Job summary

Prosperity Media, an award-winning Digital PR and AI Search Agency based in Sydney and Melbourne, is seeking a Digital PR Account Manager. You’ll turn data into stories, manage campaigns end-to-end, and pitch journalists.

You’ll work with a team to secure top-tier links and coverage for diverse clients across Australia and NZ. You’ll oversee onboarding to outreach, brief our data team, and write campaign copy, with opportunities to mentor juniors and contribute to new business pitches.

Qualifications

• 2+ years experience in the PR industry.
• Strong knowledge of the Australian media landscape with proven results.
• Excellent written and general communication skills.

Responsibilities

• Help Digital PR campaigns secure top-tier links and coverage for a variety of clients.
• Manage clients from onboarding to outreach, including campaign production, data team briefs, and writing campaign copy.
• Create client strategy that delivers consistent results across campaigns with innovative SEO-focused approaches.
• Ideate data-led campaigns that attract tier-one press coverage.
• Spot and outreached quick-win campaigns (newsjacking).
• Serve as day-to-day contact for select clients, run WIPs, emails, ideas and reports.
• Mentor and support junior team members and assist on new business pitches.

Skills

PR campaigns

Media relations

Content writing

Campaign management

Data storytelling

Mentoring juniors

Education

Bachelor's degree in Journalism, Marketing, Business, a TAFE Diploma, or equivalent experience

Job description

Prosperity Media is looking for a Digital PR Account Manager to join our growing team. If you love turning data into stories that land coverage, and you're just as comfortable pitching journalists as you are managing a campaign end to end, we want to hear from you.

We are an award-winning Digital PR and AI Search Agency based in Sydney & Melbourne, working with global brands, with a team of over 35 staff. Winner of Best Use of PR in a Search Campaign (Digital PR) at the APAC Search Awards. This role is for someone looking to be a key part of the AI Search & PR intersection.

What you'll be doing

• Your number one priority will be helping Digital PR campaigns secure top-tier links and coverage for a variety of clients
• You'll be responsible for managing clients from the onboarding process to outreach, including managing campaign production, briefing our data team on campaigns, and writing campaign copy
• You'll have the opportunity to create client strategy that delivers consistent results across campaigns, with an innovative approach to achieving SEO outcomes
• You'll ideate creative data-led campaigns that tier-one press are interested in covering
• You’ll also be responsible for spotting and outreaching quick-win campaigns (newsjacking)
• You'll be the day-to-day point of contact for a select number of clients, running WIPs, email communications, presenting ideas and reports
• You will help mentor and support junior team members (bonus points if you have management experience)
• You will have the opportunity to support on new business pitch meetings

What we're after

• Passion for, and experience in, traditional or Digital PR (bonus points if you have experience with PR for retailers or ecommerce platforms)
• Strong knowledge of the Australian media landscape, with a proven track record of turning campaigns into top-tier links and coverage
• Excellent written and general communication skills
• 2+ years experience in the PR industry
• Experience working across a diverse range of brands in Australia and New Zealand, across industries including finance, health, FMCG, legal, education, fashion, and homeware
• A Bachelor's degree in Journalism, Marketing, Business, a TAFE Diploma, or equivalent experience
• Ability to juggle multiple projects at the same time
• A self-starter with a positive attitude, keen to learn and not afraid to test new methods
• Ability to maintain a high standard of work at all times
• Highly organised with strong attention to detail
• Not afraid to get involved in all aspects of the Digital PR process and suggest improvements based on experience
• Fantastic time management skills
• Australian working rights (visa can be discussed)

Why Prosperity Media

• Salary starting at $80,000+/yr, depending on experience
• You'll be a crucial hire for our Digital PR department, with real influence over how the team is shaped going forward and massive scope to progress your career
• A unique opportunity to help build out the Digital PR offering in Australia
• Paid travel to digital marketing conferences, both locally and internationally
• A fun, friendly workplace with regular team events and paid monthly lunches
• Regular opportunities for upskilling and career progression
• Hybrid working arrangements (4 days in office, 1 day WFH)
• Very healthy budget for training, courses and events
• A convenient office location in Surry Hills, close to Central Station, with all equipment supplied