Data-Driven Activation Director

WPP Media Limited; Sydney; On-site; AUD 180,000 - 280,000; Full time

Job summary

EssenceMediacom, part of WPP, seeks an Implementation and Activation Director to lead end-to-end planning and activation across Social, Search, Programmatic and E‑Commerce channels. You will nurture senior client relationships, translate challenges into actionable strategies, and steer teams toward measurable outcomes powered by data, technology and automation.

You will motivate and mentor direct reports, drive business growth, and champion a culture of learning, collaboration, and excellence

Qualifications

• Significant experience in performance channels within a media or marketing environment.
• Proven leadership experience in fast-paced media settings.
• Strong knowledge of current media trends and consumer insights.

Responsibilities

• Cultivate trusted client relationships at senior levels.
• Articulate client challenges to the team and media partners.
• Recommend tactics to resolve client objectives and optimize results.
• Ensure adherence to activation commitments and contracts.
• Develop future-facing implementation plans driven by data.
• Stay informed on media landscape and growth opportunities.
• Collaborate with product teams to communicate benefits and opportunities.
• Drive continuous improvements across responsibilities.
• Lead client media audits, negotiations, and forecasting.
• Motivate direct reports and conduct regular performance reviews.
• Champion company values and foster team collaboration.

Skills

Performance marketing leadership

Strategic client advisory

Media landscape knowledge

Problem-solving mindset

Clear communication

Collaboration across teams

Results-driven

Authentic teamwork

Job description

EssenceMediacom, part of WPP, seeks an Implementation and Activation Director to lead end-to-end planning and activation across Social, Search, Programmatic and E‑Commerce channels. You will nurture senior client relationships, translate challenges into actionable strategies, and steer teams toward measurable outcomes powered by data, technology and automation.

You will motivate and mentor direct reports, drive business growth, and champion a culture of learning, collaboration, and excellence