Hybrid Advertising Specialist — Campaigns & Strategy

AI Talent; Sydney; Hybrid; AUD 70,000 - 120,000; Full time

Job summary

AI Talent is seeking a driven Advertising Specialist to lead end-to-end campaigns across digital, print, outdoor and broadcast media. You will strategize, plan, and coordinate production, ensuring brand consistency and measurable results.

You will advise executives, manage budgets, collaborate with sales, marketing and product teams, and mentor junior staff while staying compliant with industry regulations.

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Communications, or related field.
• Minimum 3 years' experience in advertising, marketing or media with end-to-end campaign management.
• Ability to develop and execute multi-channel advertising strategies across digital and traditional media.
• Strong knowledge of media planning and buying, including Google Ads, Meta, and programmatic channels.
• Excellent copywriting and briefing skills, with a focus on brand consistency and visual communication.

Responsibilities

• Develop, plan and implement advertising campaigns across multiple media channels in line with sales and marketing objectives.
• Advise executives and clients on effective advertising strategies to reach target audiences and differentiate offerings.
• Coordinate all campaign production elements including artwork, copy, media scripting, content, video and media placement, within timelines and budgets.
• Monitor campaign performance using relevant metrics and provide actionable insights for improvement.
• Collaborate with sales, marketing and product teams to ensure advertising activities align with broader business goals and manage budgets to maximise ROI.

Skills

Advertising campaigns

Multi-channel strategies

Media planning & buying

Copywriting

Analytics

Project management

Client presentations

Team collaboration

Brand consistency

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Postgraduate qualifications in Marketing, Business or related discipline

Tools

Google Ads

Meta Ads Manager

Programmatic buying

Adobe Creative Suite

Canva

Job description

AI Talent is seeking a driven Advertising Specialist to lead end-to-end campaigns across digital, print, outdoor and broadcast media. You will strategize, plan, and coordinate production, ensuring brand consistency and measurable results.

You will advise executives, manage budgets, collaborate with sales, marketing and product teams, and mentor junior staff while staying compliant with industry regulations.