Campaign Lead: AI-Driven Marketing & Growth

Aon plc; Sydney; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Global Wellbeing Days

Comprehensive benefits package

Flexible working options

Job summary

Aon plc in Sydney seeks a Campaign Senior Specialist to drive planning, project management and optimization of growth campaigns. You will own briefs, budgets and timeliness, coordinating internal teams and external agencies to deliver on brand and commercial targets.

The role blends strategic thinking with hands-on execution, leveraging data, marketing tech and AI-enabled tools to improve insight, creativity and client engagement.

Responsibilities

• Lead the end-to-end project management of priority campaigns and marketing initiatives, from discovery and briefing through planning, production, launch, optimisation and post-activity review.
• Create clear project plans covering scope, objectives, audiences, deliverables, timelines, budgets, responsibilities, dependencies, risks, approvals and measures of success.
• Lead cross-functional delivery with marketing, growth, sales, broking, business leaders and regional teams, building alignment, communicating progress and resolving contending priorities or blockers early.
• Brief, lead and challenge external agencies, production partners and other suppliers, ensuring work is commercially sound, on brief, on budget, on time and to the required quality.
• Plan, deliver and optimise activity across relevant touchpoints, including events, sponsorships, partnerships, websites, landing pages, email, paid media, social, content, sales enablement and client engagement.
• Manage project governance and delivery cadence, including status reporting, budget tracking, decision logs, approvals, quality assurance, risks and collaborator updates.
• Ensure campaign activity has effective lead capture, handover, tracking, reporting and follow-up processes to support commercial conversion and measurement of marketing return on investment.
• Use campaign data, client insight and feedback to evaluate performance, identify optimisation opportunities and communicate clear recommendations.
• Bring curiosity about AI and emerging marketing technology, identifying practical opportunities to improve research, ideation, content development, personalisation, workflow efficiency and campaign measurement.
• Support the responsible adoption of AI-enabled tools by applying appropriate governance, privacy, brand, accuracy and human-review standards.
• Maintain brand consistency, accessibility, content accuracy and quality control across all campaign assets and channels.
• Contribute to continuous improvement by documenting lessons, strengthening ways of working and sharing effective practices across the team.

Job description

Aon plc in Sydney seeks a Campaign Senior Specialist to drive planning, project management and optimization of growth campaigns. You will own briefs, budgets and timeliness, coordinating internal teams and external agencies to deliver on brand and commercial targets.

The role blends strategic thinking with hands-on execution, leveraging data, marketing tech and AI-enabled tools to improve insight, creativity and client engagement.