HubSpot CRM & Automation Architect

Erskine Oral Care; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

HubSpot ownership and platform tenure

Lead across AU, US, UK markets

Collaboration with senior stakeholders

Visible impact on lead generation

Growing Australian business with intl.

Job summary

Erskine Oral Care is seeking an experienced HubSpot CRM Specialist to join the Marketing team in Frenchs Forest on an initial 6-month full-time contract. You will own HubSpot across CRM, email marketing, automation and lead generation, turning contacts into engaged leads and product trialists.

You will work with Marketing, Sales and executives, building journeys, dashboards and reports to optimise customer engagement.

Qualifications

• 4+ years hands-on HubSpot experience in Marketing Hub and CRM.
• Experience with lists, workflows, emails, forms and reporting.
• Proven ability to plan and run EDM and email campaigns.
• Experience building automated customer journeys and lead nurture.
• Knowledge of audience segmentation and engagement-based marketing.
• Experience with lead pipelines, lifecycle stages and scoring.
• CRM data quality and email compliance.
• Strong stakeholder and project management.
• B2B marketing experience.
• Experience supporting international campaigns.
• FMCG/ healthcare experience is valued.
• HubSpot certifications valued.

Responsibilities

• Own day-to-day administration, configuration and health of HubSpot.
• Manage properties, lists, workflows, pipelines, user permissions and integrations.
• Plan, create and execute EDM campaigns from brief to delivery.
• Build automated, multi-step customer journeys and nurture programs.
• Segment audiences across Australia, the US and UK for targeted communications.
• Develop post-event journeys turning trade contacts into engaged users.
• Build and manage lead pipelines, lifecycle stages and lead scoring.
• Establish processes for handing qualified leads to Sales.
• Manage campaign calendars, briefs, approvals, timelines and budgets.
• Monitor opens, clicks, website activity and engagement signals to optimise journeys.
• Maintain CRM data quality including de-duplication and opt-ins.
• Develop dashboards and reporting on campaign performance and pipeline health.
• Provide actionable insights to Marketing, Sales and Exec team.
• Continually test and optimise subject lines and journey logic.
• Document CRM processes and journeys.
• Train and support HubSpot users across the business.
• Ensure email practices meet requirements across Australia, US and UK.

Skills

HubSpot CRM

Marketing Hub

Email marketing

Automation workflows

Lead generation

B2B marketing

Campaign analytics

Education

Marketing degree

Tools

HubSpot

Excel

ERP integration

Job description

Erskine Oral Care is seeking an experienced HubSpot CRM Specialist to join the Marketing team in Frenchs Forest on an initial 6-month full-time contract. You will own HubSpot across CRM, email marketing, automation and lead generation, turning contacts into engaged leads and product trialists.

You will work with Marketing, Sales and executives, building journeys, dashboards and reports to optimise customer engagement.