Head of Performance Marketing — Strategic Growth Leader

Work Initiatives; North Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

Work Initiatives in Sydney is seeking a Head of Performance Marketing to own and shape our paid media offering. You’ll lead a high-performing team, work with the senior leadership group, and influence the agency’s growth trajectory.

This role offers genuine autonomy, strategic influence, and the chance to drive standout results across search, social, and other channels within a collaborative, supportive culture.

Qualifications

• Team leadership and strategic direction for a performance marketing team.
• In-depth knowledge of paid media across platforms (Google, Meta, etc.).
• Experience building scalable, measurable campaigns with clear reporting.

Responsibilities

• Take ownership of the agency’s paid media offering and drive growth across clients.
• Lead and develop a cross-channel performance team with best-practice frameworks.
• Shape strategy with senior leadership and influence business direction and new opportunities.

Skills

Team leadership

Performance Marketing

Paid Media

Paid Social

Client Direction

Measurement frameworks

Job description

Work Initiatives in Sydney is seeking a Head of Performance Marketing to own and shape our paid media offering. You’ll lead a high-performing team, work with the senior leadership group, and influence the agency’s growth trajectory.

This role offers genuine autonomy, strategic influence, and the chance to drive standout results across search, social, and other channels within a collaborative, supportive culture.