Head of Performance Marketing

Work Initiatives; North Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

Work Initiatives in Sydney is seeking a Head of Performance Marketing to own and shape our paid media offering. You’ll lead a high-performing team, work with the senior leadership group, and influence the agency’s growth trajectory.

This role offers genuine autonomy, strategic influence, and the chance to drive standout results across search, social, and other channels within a collaborative, supportive culture.

Qualifications

• Team leadership and strategic direction for a performance marketing team.
• In-depth knowledge of paid media across platforms (Google, Meta, etc.).
• Experience building scalable, measurable campaigns with clear reporting.

Responsibilities

• Take ownership of the agency’s paid media offering and drive growth across clients.
• Lead and develop a cross-channel performance team with best-practice frameworks.
• Shape strategy with senior leadership and influence business direction and new opportunities.

Skills

Team leadership

Performance Marketing

Paid Media

Paid Social

Client Direction

Measurement frameworks

Job description

Head of Performance Marketing Senior leadership opportunity with genuine autonomy, strategic influence and the ability to shape the future of an established performance offering

Inherit a talented, high-performing team, working alongside an experienced, supportive and collaborative senior leadership group

Impressive client portfolio, fantastic agency culture and ambitious growth plans, with exciting opportunities to make a real impact

Hybrid working environment with a Sydney-based office, offering flexibility and a great team culture

WHO ARE WE?

Based in the heart of Sydney, we're a leading full-service agency with a strong reputation for delivering campaigns and building long-standing partnerships with some incredible brands.

With an established, high-performing team, an impressive client portfolio and a genuinely supportive senior leadership team, we're in an exciting position for continued growth. We're now looking for an experienced Head of Performance Marketing to play a pivotal role in shaping the future of one of our most important disciplines. This is a fantastic opportunity for an ambitious senior leader to step into a business where you'll have real autonomy, influence over strategic direction and the backing of an experienced leadership team who genuinely value collaboration, innovation and fresh thinking.

You’ll inherit a talented, high-performing team, with the opportunity to further develop its capabilities, drive commercial growth and make a real impact across the wider agency. If you're a commercially minded performance marketing leader looking for your next challenge, where you can genuinely make your mark whilst working alongside great people, we'd love to hear from you.

WHAT WILL YOU BE DOING?

We're looking for an experienced, strategic and commercially driven Head of Performance Marketing to take ownership of our agency’s paid media offering and play a key role in its continued growth and success. This is an exciting opportunity to join an established, high performing agency where you'll inherit a talented team of specialists, work alongside an experienced and collaborative senior leadership team, and have genuine autonomy to shape the future direction of the performance function. With a strong portfolio of clients and an already successful performance offering in place, this isn't about coming in and rebuilding a department, but rather taking something great and making it even better.

You’ll lead the strategic direction across paid search, paid social and wider performance channels, driving innovation, developing your team and ensuring exceptional results across the agency’s client portfolio. Working closely with the wider leadership team, you'll also have a significant voice in commercial decisions, new business opportunities and the overall growth strategy of the agency. This is a fantastic opportunity for a senior performance leader who wants more than just a team management role, offering the chance to genuinely influence business direction, develop an already successful team and be part of an ambitious, supportive agency with exciting plans for the future.

WE NEED YOU TO HAVE…

Team leadership skills passionate about Inspiring and guiding a team of performance marketing specialists, fostering a culture of continuous improvement, innovation, and accountability

Strong ability to build mutually beneficial relationships with key platforms (Google, Meta, etc.) to stay ahead of industry changes

Team Leadership, Performance Marketing, Paid Media, Paid Social, Client Direction Experience creating scalable processes to ensure campaigns are launched flawlessly, optimised continuously, and reported transparently

Ability to implement measurement and experimentation frameworks across platforms (GA4, platform pixels, server-side tracking), continuously improving efficiency, scale, and profitability

Lead and develop a cross-channel performance team, setting best-practice frameworks for account structure, creative testing, audience strategy, and attribution