Head of Marketing & E-Commerce

Ultralight Gear; Sydney; On-site; AUD 120,000 - 190,000; Full time

Benefits offered by this job

Staff discount on gear

Flexible working

Job summary

Ultralight Gear in Sydney seeks an experienced ecommerce lead to own the online business and drive commercial results. You will manage the Shopify store, optimise paid media, analytics, and collaborate with the owner and agency partners.

You will lead the marketing team, shape strategy across Google, Meta, TikTok, and SEO, and ensure brand and creative stay strong while scaling.

Qualifications

• Experience in ecommerce, digital or performance marketing.
• Strong commercial mindset with ecommerce economics
• Hands-on experience with Google and Meta Ads
• SEO experience
• Deep Shopify know-how
• Strong GA4 analytics skills
• Data-driven decision making
• Brand and creative sensibility
• Ownership and direct impact on the business
• Engaged community and leadership

Responsibilities

• Own online revenue and profitability, monitoring margins and CAC
• Lead paid media strategy across Google and Meta; optimise budgets
• Manage Shopify store—merchandising, collections, PDPs, apps, and checkout
• Identify conversion issues and plan a CRO roadmap
• Turn GA4 data into clear business decisions
• Oversee SEO with specialists and agencies
• Coach and develop the marketing team
• Maintain brand and creative as we scale
• Grow presence across social platforms to support brand + growth

Skills

Ecommerce

Google Ads

Meta Ads

Shopify

SEO

GA4

A/B testing

Analytics

Branding

Leadership

Tools

Shopify

Google Ads

Meta Ads Manager

Job description

You'll own the full ecommerce engine: acquisition, conversion, retention, Shopify, analytics, paid media, and ultimately the commercial results. You'll work closely with the owner, lead and develop our existing team, and manage our agency partners with confidence.

About us

Ultralight Gear is Sydney's specialist retailer for premium lightweight outdoor gear. We serve a passionate, knowledgeable community of hikers, trail runners and adventurers, online and in store. As we grow, we're looking for someone to take ownership of our online business and drive it forward commercially.

Key responsibilities

• Own online revenue and profitability, with a sharp eye on margin, CAC, MER, ROAS, AOV, CVR and LTV
• Lead paid media strategy across Google and Meta, and challenge agency recommendations, budgets and performance
• Manage and optimise our Shopify store, from merchandising, collections and PDPs to apps and the checkout journey
• Identify conversion issues and build a structured testing and Conversion Rate Optimization roadmap
• Turn GA4 and reporting data into clear decisions
• Oversee SEO together with specialists and agencies
• Coach and develop our marketing team
• Make sure our brand and creative stay strong while we scale
• Make sure our presence across social platforms supports both brand and commercial growth

About you

• Experience in ecommerce, digital or performance marketing, ideally in a DTC or retail business
• A strong commercial mindset and a solid grasp of ecommerce economics
• Hands-on experience with Google and Meta Ads
• Hands‑on experience with social advertising (Meta, TikTok), plus a strong understanding of how social media platforms work and what performs on them
• SEO experience
• Deep Shopify know‑how
• Strong analytics skills (GA4) and a data-driven approach
• A good eye for brand and creative
• Real ownership and direct impact on the business
• A passionate team and a loyal, engaged community
• Staff discount on gear and flexible working