Head of Marketing & Digital — Premium Brand Growth (ANZ)

Lacoste Australia; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

40% off Accent Group brands

Lead marketing and digital strategy

Collaborative team environment

Career development across Lacoste &amp

Accent Group network opportunities

Job summary

Accent Group Limited is seeking an experienced Head of Marketing & Digital for Lacoste in Australia and New Zealand. You will own the marketing and ecommerce strategy, align global campaigns with local opportunities, and drive profitable growth across retail, online and wholesale channels.

You’ll lead a talented marketing and ecommerce team, overseeing brand campaigns, CRM, performance marketing and online trading to deliver measurable commercial results.

Qualifications

• Experience in a senior marketing leadership role within retail or consumer brands.
• Proven ability to develop multi-channel strategies across brand, digital, CRM and PR.
• Strong track record in ecommerce growth, online trading and profitability.

Responsibilities

• Lead and execute the Lacoste marketing and digital strategy across Australia and New Zealand.
• Partner with global and regional teams to implement campaigns across retail, online and wholesale.
• Manage budget and deliver strong commercial returns across brand and digital initiatives.
• Oversee online store performance, traffic, conversion and profitability.
• Lead, coach and develop the Marketing Lead and eCommerce Specialist.

Skills

Leadership

Strategic thinking

Digital marketing

Brand management

Ecommerce

Tools

Google Analytics

Microsoft Office

eCommerce platforms

AP21

Job description

Accent Group Limited is seeking an experienced Head of Marketing & Digital for Lacoste in Australia and New Zealand. You will own the marketing and ecommerce strategy, align global campaigns with local opportunities, and drive profitable growth across retail, online and wholesale channels.

You’ll lead a talented marketing and ecommerce team, overseeing brand campaigns, CRM, performance marketing and online trading to deliver measurable commercial results.