Merchandise Lead - Lacoste

Accent Group Limited; Victoria; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

40% off Accent Group brands includingH

Iconic global lifestyle brand

Career development opportunities

Job summary

Accent Group Limited is seeking an experienced Merchandise Lead to drive Lacoste product strategies and commercial performance across ANZ. You will shape range architecture, pricing, and seasonal direction while collaborating with Global, Regional, Sales, Marketing and DTC teams to deliver profitable assortments across wholesale, retail and online channels.

The role requires strong merchandising experience in fashion/apparel, a keen eye for trends, and the ability to translate insights into

Qualifications

• 2+ years' merchandising/product/assortment experience in consumer fashion or related industry
• Strong understanding of sports, lifestyle and fashion markets
• Commercial acumen with range building, pricing and assortment planning
• Creative, strategic, analytical mindset turning insights into opportunities
• Excellent presentation and stakeholder management skills
• Proficient in Excel and PowerPoint, able to present strategies clearly

Responsibilities

• Partner with Global and Regional brand teams to execute merchandise strategies across ANZ
• Analyse local/global trends, competitors, and opportunities to inform assortments
• Develop consumer-led product assortments across wholesale, retail, and online
• Drive range architecture, channel segmentation and pricing to maximise profitability
• Collaborate with Sales, Marketing and DTC to identify growth opportunities
• Coordinate with wholesale customers on seasonal product requirements and GTM plans
• Manage assortment planning, market capacity, sales and margin targets
• Build strong relationships with local and global stakeholders to influence direction

Skills

Merchandising

Assortment planning

Pricing strategy

Stakeholder management

Go-To-Market planning

Data analysis

Tools

Excel

PowerPoint

Job description

We have an exciting role for an experienced and commercially driven Merchandise Lead to join our Lacoste team!

This is an exciting opportunity to play a key role in driving the continued growth of an iconic global lifestyle brand across Australia and New Zealand. Working alongside a passionate and collaborative team, you'll help shape the product strategy, drive commercially successful assortments and bring the Lacoste brand vision to life across the ANZ market.

About the Role:

As the Merchandise Lead, you'll be responsible for developing and executing consumer-focused merchandise strategies that drive brand growth and commercial performance across wholesale, retail and online channels.

Working closely with Global and Regional brand teams, Sales, Marketing and Direct-to-Consumer teams, you'll use your understanding of local and global market trends to build relevant, profitable product assortments that resonate with the ANZ consumer.

You'll play a key role in shaping range architecture, pricing strategies and seasonal product direction, ensuring the right product reaches the right consumer at the right time.

Key responsibilities will include:

• Partner with Global and Regional brand teams to execute key merchandise and brand strategies across the ANZ market
• Analyse local and global consumer trends, competitor activity and market opportunities to inform product and assortment decisions
• Develop commercially focused, consumer-led product assortments across wholesale, retail and online channels
• Drive range architecture, channel segmentation and pricing strategies to maximise brand positioning and profitability
• Collaborate with Sales, Marketing and Direct-to-Consumer teams to identify growth opportunities and deliver strong commercial outcomes
• Partner with key wholesale customers on seasonal product requirements, special projects and product development opportunities
• Play a key role in seasonal Go-To-Market (GTM) planning and execution, ensuring alignment across key business functions
• Work closely with commercial teams to manage assortment planning, market capacity, sales and margin targets
• Build strong relationships with local and global stakeholders to influence product direction and support brand growth

You will have:

• Demonstrated 2+ years' experience in merchandising, product or assortment planning within footwear, apparel, accessories or a similar consumer-focused industry
• Strong understanding of the sports performance, lifestyle and fashion markets, with the ability to identify emerging consumer trends
• Commercial acumen with experience in range building, product segmentation, pricing and assortment planning
• A creative, strategic and analytical mindset with the ability to turn consumer insights into commercial opportunities
• Strong communication and stakeholder management skills, with the confidence to influence and collaborate with local and global teams
• Excellent presentation skills and the ability to confidently present product strategies and recommendations to key stakeholders
• Strong Excel and PowerPoint skills, with proficiency across Microsoft Office
• The ability to work autonomously, manage competing priorities and thrive in a fast-paced environment
• A proactive, innovative and solutions-focused approach with strong attention to detail
• Flexibility to travel domestically and internationally as required

Benefits of Joining Lacoste & Accent Group:

• 40% off Accent Group brands including Hype DC, Skechers, HOKA, Platypus and more!
• The opportunity to work with an iconic global lifestyle brand and influence its continued growth across ANZ
• Work alongside a passionate, supportive and collaborative team
• Opportunity to make a genuine impact on product strategy, brand positioning and commercial performance
• Genuine career development and progression opportunities across Lacoste and the wider Accent Group network