Head of Marketing and Digital - Lacoste

Lacoste Australia; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

40% off Accent Group brands

Lead marketing and digital strategy

Collaborative team environment

Career development across Lacoste &amp

Accent Group network opportunities

Job summary

Accent Group Limited is seeking an experienced Head of Marketing & Digital for Lacoste in Australia and New Zealand. You will own the marketing and ecommerce strategy, align global campaigns with local opportunities, and drive profitable growth across retail, online and wholesale channels.

You’ll lead a talented marketing and ecommerce team, overseeing brand campaigns, CRM, performance marketing and online trading to deliver measurable commercial results.

Qualifications

• Experience in a senior marketing leadership role within retail or consumer brands.
• Proven ability to develop multi-channel strategies across brand, digital, CRM and PR.
• Strong track record in ecommerce growth, online trading and profitability.

Responsibilities

• Lead and execute the Lacoste marketing and digital strategy across Australia and New Zealand.
• Partner with global and regional teams to implement campaigns across retail, online and wholesale.
• Manage budget and deliver strong commercial returns across brand and digital initiatives.
• Oversee online store performance, traffic, conversion and profitability.
• Lead, coach and develop the Marketing Lead and eCommerce Specialist.

Skills

Leadership

Strategic thinking

Digital marketing

Brand management

Ecommerce

Tools

Google Analytics

Microsoft Office

eCommerce platforms

AP21

Job description

We have an exciting role available for an experienced and commercially driven Head of Marketing & Digital to join our Lacoste team!

This is an exciting opportunity to lead the marketing and digital strategy for one of the world's most iconic lifestyle brands across Australia and New Zealand. Working alongside a passionate and collaborative team, you'll play a key role in driving brand growth, strengthening customer engagement and delivering commercial success across retail, online and wholesale channels.

About The Role

As Head of Marketing & Digital, you'll take ownership of Lacoste's marketing and eCommerce strategy across Australia and New Zealand, bringing together brand storytelling, customer engagement and digital performance to drive profitable growth.

Working closely with Lacoste's Global and Regional brand teams, alongside key stakeholders across Merchandise, Sales, Retail and Omnichannel, you'll be responsible for bringing global brand campaigns to life in the local market while driving the commercial performance of the Lacoste online store.

You'll lead a talented marketing and eCommerce team, overseeing everything from brand campaigns, PR and social media through to CRM, performance marketing and online trading.

This is a fantastic opportunity for a strategic and hands-on leader who thrives on combining creativity with commercial thinking to make a genuine impact on an iconic global brand.

Key Responsibilities Will Include

• Lead and execute the Lacoste marketing and digital strategy across Australia and New Zealand, aligned with global brand direction and local market opportunities
• Partner with Global and Regional brand teams to bring seasonal campaigns and brand initiatives to life across retail, online and wholesale channels
• Drive brand awareness, customer engagement and market positioning through integrated marketing campaigns, content, social media, PR and influencer partnerships
• Own the marketing budget, ensuring effective investment and strong commercial returns across brand and digital initiatives
• Lead the commercial performance of the Lacoste online store, driving sales, margin, profitability and customer conversion
• Develop and execute the online trading calendar, identifying opportunities to maximise traffic, conversion and revenue
• Partner with Performance Marketing and CRM teams to drive customer acquisition, retention, database growth and engagement
• Oversee website optimisation, onsite merchandising and customer experience initiatives to improve digital performance
• Collaborate with Buying, Planning and Merchandise teams to optimise online product assortments and maximise trading opportunities
• Build strong relationships with wholesale partners, retail teams and external agencies to deliver consistent brand experiences across all channels
• Analyse campaign, customer and eCommerce performance to identify trends, opportunities and actionable insights
• Lead, coach and develop the Marketing Lead and eCommerce Specialist, fostering a high-performing and collaborative team

You Will Have

• Proven experience in a Head of Marketing, Head of Digital or similar senior leadership role within retail, fashion, lifestyle or a consumer-focused industry
• Experience working with global premium, lifestyle or performance brands, with a strong understanding of brand positioning and consumer engagement
• Demonstrated experience developing and executing successful marketing strategies across brand, digital, social, PR and CRM
• Strong eCommerce trading experience with a proven ability to drive online sales, conversion, margin and profitability
• Excellent commercial acumen with experience managing marketing budgets, forecasting and performance reporting
• Strong understanding of digital marketing, customer acquisition, retention and website optimisation
• Proven experience leading, coaching and developing high-performing teams
• Exceptional communication and stakeholder management skills, with the confidence to influence and collaborate with local and global teams
• A creative, strategic and analytical mindset with the ability to turn insights into commercially successful initiatives
• Strong organisational skills with the ability to manage competing priorities and thrive in a fast-paced environment
• Experience with Google Analytics, Microsoft Office and eCommerce platforms, with AP21 experience highly regarded
• A proactive, hands-on and solutions-focused approach with a genuine passion for brands, retail and digital innovation

Benefits Of Joining Accent Group

• 40% off Accent Group brands including Hype DC, Skechers, HOKA, Platypus and more!
• The opportunity to lead marketing and digital strategy for an iconic global lifestyle brand
• Work alongside a passionate, supportive and collaborative team
• Opportunity to make a genuine impact on brand positioning, digital growth and commercial performance across Australia and New Zealand
• Genuine career development and progression opportunities across Lacoste and the wider Accent Group network

If you're an experienced marketing and digital leader with a passion for building brands, driving eCommerce growth and delivering exceptional customer experiences, we'd love to hear from you!

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.