Chief Brand & Digital Growth Leader – ANZ

Accent Group Limited; Melbourne; On-site; AUD 180,000 - 250,000; Full time

Benefits offered by this job

Discounts on Accent Group brands

Lead marketing and digital strategy at

Collaborative, supportive team culture

Career development opportunities

Iconic brand exposure

Job summary

Accent Group Limited is seeking an experienced Head of Marketing & Digital to lead Lacoste's marketing and eCommerce strategy across Australia and New Zealand. You will drive brand growth, customer engagement and commercial performance across retail, online and wholesale, leading a talented team and collaborating with global and regional brand teams.

This role balances strategic thinking with hands-on leadership to deliver cohesive brand storytelling and strong digital performance for an iconic

Qualifications

• Proven leadership in marketing at a senior level in retail or consumer brands
• Experience delivering integrated campaigns across brand, digital, PR and CRM
• Strong eCommerce trading experience and ability to drive online sales and profitability
• Commercial acumen with budgeting, forecasting and performance reporting
• Excellent stakeholder management and collaboration with global and regional teams

Responsibilities

• Lead the Lacoste marketing and digital strategy for Australia and New Zealand across retail, online and wholesale
• Partner with Global/Regional brand teams to execute seasonal campaigns and brand initiatives
• Drive brand awareness, engagement and market positioning through integrated campaigns and influencer partnerships
• Own and optimise the marketing budget to deliver strong commercial returns
• Lead the online store performance including traffic, conversion and revenue
• Develop the online trading calendar and identify opportunities to maximise sales
• Collaborate with CRM and Performance Marketing to grow customer acquisition and retention
• Oversee website optimisation, onsite merchandising and customer experience initiatives
• Build relationships with wholesale partners and agencies to deliver consistent brand experiences across channels
• Lead, coach and develop the Marketing Lead and eCommerce Specialist

Job description

Accent Group Limited is seeking an experienced Head of Marketing & Digital to lead Lacoste's marketing and eCommerce strategy across Australia and New Zealand. You will drive brand growth, customer engagement and commercial performance across retail, online and wholesale, leading a talented team and collaborating with global and regional brand teams.

This role balances strategic thinking with hands-on leadership to deliver cohesive brand storytelling and strong digital performance for an iconic