Head of Marketing, Campaigns and Digital

VMCH; Melbourne; On-site; AUD 190,000 - 260,000; Full time

Benefits offered by this job

Competitive salary + salary packaging

Flexible, family friendly work culture

Wellbeing initiatives

Paid parental leave

Employee assistance program (EAP)

Fitness Passport discounts

Diversity and inclusion initiatives

Job summary

VMCH is seeking an experienced marketing leader to shape and deliver integrated campaigns that drive measurable growth. You will lead marketing, digital, customer acquisition and emerging technology with strategic thinking and hands‑on leadership to boost performance and customer pathways across the organisation.

The role is a senior leadership opportunity based at our Melbourne Corporate Office, offering a values‑driven, purpose‑led environment with opportunities for professional development

Qualifications

• Extensive senior leadership experience across integrated marketing and campaigns.
• Experience delivering enterprise-wide marketing campaigns with measurable outcomes.
• Strong digital capability across website, CRM-enabled marketing, automation, analytics.

Responsibilities

• Lead VMCH’s enterprise marketing and campaign strategy delivering integrated campaigns for growth.
• Drive digital marketing performance across website, paid media, social, email and other channels.
• Lead marketing technology, automation and responsible AI adoption to improve productivity and decision‑making.
• Oversee end-to-end campaign content, audience insights, channel planning and measurement.
• Use insights to drive qualified demand, conversion and ROI for campaigns.
• Collaborate with VMCH leaders to translate priorities into effective marketing strategies.
• Develop and mentor a high-performing marketing, campaigns and digital team.

Skills

Senior leadership

Integrated marketing

Digital marketing

Campaign management

Stakeholder management

Strategic planning

Education

Tertiary qualification in marketing, commerce, communications, digital, business or related discipline

Job description

Head of Marketing, Campaigns and Digital

Head of Marketing, Campaigns and Digital

• Lead enterprise-wide marketing, digital and integrated campaigns that deliver measurable growth and impact
• Bring your strategic marketing leadership to a values-driven, purpose-led organisation
• Senior leadership opportunity based at our Melbourne Corporate Office.

The position

An exciting opportunity for an experienced marketing leader to shape and deliver integrated campaigns that make a measurable impact. Leading marketing, digital, customer acquisition and emerging technology, you’ll combine strategic thinking with hands‑on leadership to strengthen performance, improve customer pathways and support growth across the organisation.

VMCH. Flourishing communities, vibrant careers.

At VMCH, the future is bright and rewarding. With us, you’ll combine your strategic thinking abilities with a hands‑on, outcomes focused approach. Navigating and thriving in a multi‑faced environment and building relationships that deliver real community impact.

The responsibilities

• Lead VMCH’s enterprise marketing and campaign strategy, delivering integrated campaigns that support growth, customer acquisition, workforce priorities and organisational objectives.
• Drive digital marketing performance across the website, search, paid media, social, email and other digital channels, with a strong focus on customer journeys and conversion.
• Lead marketing technology, automation and responsible AI adoption, identifying opportunities to improve marketing effectiveness, productivity and decision‑making.
• Oversee end-to-end campaign and content delivery, from audience insights and proposition development through to channel planning, execution, measurement and optimisation.
• Use customer, market and performance insights to drive measurable results, including qualified demand, conversion, channel efficiency and return on marketing investment.
• Partner with leaders across VMCH to translate organisational, service and workforce priorities into effective marketing strategies and campaigns.
• Lead and develop a high‑performing marketing, campaigns and digital team, building capability, accountability and strong professional standards.

What’s required

• Extensive senior leadership experience across integrated marketing, enterprise campaigns, digital marketing and performance‑led customer acquisition.
• Experience delivering enterprise‑wide marketing campaigns, translating organisational priorities into integrated, measurable activity.
• Strong digital capability across website performance, CRM‑enabled marketing, automation, analytics, performance media and digital conversion.
• Demonstrated commercial and analytical acumen, including budget management, ROI, agency and supplier management and campaign optimisation.
• Ability to lead and develop high‑performing multidisciplinary teams, building capability, accountability and effective ways of working.
• Strong stakeholder management and influencing skills, with the ability to provide strategic marketing advice to senior and operational leaders.
• Experience using marketing technology and approved AI tools to improve productivity, personalisation, insights and campaign performance.
• Relevant tertiary qualification in marketing, commerce, communications, digital, business or a related discipline.

What’s possible

• Rewarding work, within a supportive environment
• Professional development and career progression opportunities
• Competitive salary + salary packaging (with potential for increased take‑home pay)
• Flexible, family friendly work culture
• Wellbeing initiatives and paid parental leave
• Employee assistance program (EAP) for you and close family members
• Enjoy access to Fitness Passport, helping you and your family stay active with heavily discounted access to hundreds of fitness and recreation venues
• Discounts on private health insurance, school holiday programs, car hire and much more!
• Open a high‑interest savings account via our banking partner
• Join a place where diversity and inclusion lives, breathes and thrives.

More about us

At VMCH, we believe people should be seen and valued for who they are, not defined by the services they receive. For more than a century, we have been part of Victorian communities, supporting people to live with purpose and connection.

Led by our Catholic tradition, we recognise the inherent dignity and humanity of every person, their individuality, relationships, experiences and the contribution they make throughout their lives.

Across aged care, care at home, disability services, retirement living, specialist education and affordable housing, our role is to help people make their own choices, remain in control of their lives and stay connected to the people, places and communities that matter most to them.

Guided by our values of Love, Joy, Courage and Hospitality, more than 4,000 staff and volunteers support over 15,000 people across Victoria. Together, we create places of belonging where people are respected, included and empowered to live life on their own terms.

Please note successful applicants to this position will be required to provide evidence of relevant work permits or Australian residency, and the necessary screening checks.

Kindly note we do not accept unsolicited resumes, emails and phone calls from Recruitment Agencies.

If you meet the above criteria and are passionate about making a positive difference in people’s lives, we would love to hear from you.

For the latest VMCH roles, also visit https://careers.vmch.com.au/jobs/search