Loyalty Manager

Hanes Australasia Limited; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Product discounts

1 day work-from-home

Sustainability culture

Community focus

Job summary

Hanes Australasia Limited in Melbourne is seeking a Loyalty Program Manager to own day-to-day loyalty operations for Bonds, Sheridan and Bras N Things brands. You will optimise programs, design member experiences and drive engagement across channels.

Partner with CRM, Marketing, Digital and Retail teams to turn insights into commercial outcomes, manage campaigns, and lead cross-functional initiatives while delivering measurable lifetime value for customers.

Qualifications

• Experience in loyalty, customer marketing or retail marketing.
• Experience managing campaigns and customer engagement initiatives.
• Strong stakeholder and project management capability.
• Experience analysing campaign and customer performance data.
• Retail or ecommerce experience would be highly regarded.

Responsibilities

• Own the day-to-day operation of loyalty programs, including member benefits, rewards, communications and program mechanics.
• Develop and execute annual and seasonal loyalty activations, including bonus points campaigns, member offers, gifts with purchase, early access and exclusive member experiences.
• Partner with CRM and Data teams to identify opportunities to increase member acquisition, frequency, retention and customer lifetime value.
• Coordinate loyalty initiatives across Marketing, CRM, Digital, Retail, Merchandise, Finance and Technology.
• Monitor loyalty and campaign performance and turn insights into actionable recommendations.
• Identify opportunities to evolve and optimize the loyalty experience.
• Develop business cases and recommendations to support program innovation and investment.

Skills

Loyalty programs

Customer marketing

Retail marketing

Campaign management

Data analysis

Stakeholder management

Cross-functional

Communication

Planning & org

Ecommerce experience

Job description

Bring our iconic brands closer to our customers through loyalty experiences that keep them coming back.

We have an exciting opportunity for a Loyalty Program Manager to join our team based at our Kew Support Centre. Working across Bonds, Sheridan and Bras N Things, you’ll take ownership of the day-to-day execution, optimisation and operational management of our loyalty programs. You’ll turn our broader loyalty strategy into engaging member experiences, campaigns and initiatives that drive customer engagement, purchase frequency, retention and lifetime value. Partnering across CRM, Marketing, Digital, Retail, Merchandise, Finance and Technology, you’ll play a key role in ensuring our loyalty initiatives are commercially effective and delivered seamlessly across channels.

What will you be doing?

• Own the day-to-day operation of our loyalty programs, including member benefits, rewards, communications and program mechanics
• Develop and execute annual and seasonal loyalty activations, including bonus points campaigns, member offers, gifts with purchase, early access and exclusive member experiences
• Partner with CRM and Data teams to identify opportunities to increase member acquisition, frequency, retention and customer lifetime value
• Coordinate loyalty initiatives across Marketing, CRM, Digital, Retail, Merchandise, Finance and Technology
• Monitor loyalty and campaign performance and turn customer and commercial insights into actionable recommendations
• Identify opportunities to continually evolve and optimise the loyalty experience
• Develop business cases and recommendations to support program innovation and investment

What are we looking for?

You’ll bring experience in loyalty, customer marketing or retail marketing, along with demonstrated experience managing campaigns and customer engagement initiatives.

You’ll also have:

• Strong commercial acumen and a customer-first mindset
• Experience turning customer insights into measurable commercial outcomes
• Strong stakeholder and project management capability
• Confidence analysing campaign and customer performance data

What are we looking for?

You’ll bring experience in loyalty, customer marketing or retail marketing, along with demonstrated experience managing campaigns and customer engagement initiatives.

You’ll also have:

• Strong commercial acumen and a customer-first mindset
• Experience turning customer insights into measurable commercial outcomes
• Strong stakeholder and project management capability
• Confidence analysing campaign and customer performance data
• Excellent communication and influencing skills
• Strong planning, organisation and attention to detail
• The ability to lead and influence cross-functional teams without direct authority
• Retail or eCommerce experience and exposure to loyalty platforms would be highly regarded
• Generous product discounts across our iconic brands, with the flexibility to work 1 day from home each week
• Collaborative culture with a genuine commitment to sustainability and community
• Extending this blessing to – the sacred persistence that is our muse

Diversity, Equity & Inclusion

Hanes Australasia is committed to providing an accessible and inclusive workplace to enable people with disability to participate fully in all aspects of employment, including job design, recruitment and selection, the work environment, staff training and development, performance management and departure. We encourage and support the provision of workplace adjustments where required. A workplace adjustment is whatever is considered necessary and achievable to enable an employee to perform the essential requirements of the role effectively and to the best of their abilities. If you have any accessibility requirements, or require a workplace adjustment to participate in the recruitment process, please reach out to our *************@hanes.com