Head of Lifecycle

Lendigroup1; Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working arrangement

Wellbeing programs with 24/7 support

Parental Leave 18-26 weeks

Loyalty Leave after 3 years

Wellness initiatives focusing on心理安全

Job summary

Lendi Group is seeking an experienced Lifecycle Marketing Leader in Melbourne, Australia to shape how customers move through the funnel with data-driven insights. You will own lifecycle strategy, journey orchestration, and lead a multidisciplinary team across Marketing, Product, and Data to deliver connected customer experiences.

In this role you will drive segmentation, personalization, and analytics across Martech tools like Salesforce Marketing Cloud, Braze, Adobe Campaign and Marketo,

Qualifications

• Strong experience across Lifecycle Marketing, CRM, Marketing Operations or data-driven customer marketing in high-volume environments.
• Deep experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign or Marketo.
• Strong understanding of customer lifecycle strategy, segmentation, targeting and personalisation.
• Strong analytical and data-wrangling capability using customer and performance data to drive commercial decisions.
• Experience with MarTech ecosystems, CRM integrations and data pipelines at scale.
• Strong commercial acumen linking lifecycle activity to conversion, sales and revenue outcomes.
• Proven people leadership experience and the ability to influence and align senior cross-functional stakeholders.
• A strategic mindset with a hands-on approach to solve problems.

Responsibilities

• Own lifecycle strategy and funnel engagement using data and performance insights.
• Orchestrate leads at scale with prioritized routing to Sales.
• Drive personalisation across journeys and segmentation in the Martech stack.
• Turn data into growth by owning lifecycle reporting across CRM and marketing analytics.
• Monitor pipelines and journeys, identifying breaks and opportunities for improvement.
• Lead a team including Journey Managers and a Marketing Cloud Engineer.

Skills

Lifecycle Marketing

CRM

Data-driven marketing

Marketing Operations

Customer journey orchestration

Stakeholder leadership

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Marketo

Job description

Responsibilities

• Own our lifecycle strategy: Shape how customers move through the funnel, using data, customer signals and performance insights to drive engagement, conversion and revenue.
• Orchestrate leads at scale: Own lead prioritisation and routing to Sales, ensuring opportunities reach the right teams at the right time.
• Drive personalisation: Build and evolve segmentation, targeting, customer journeys and personalisation strategies across our marketing technology ecosystem.
• Turn data into growth: Own lifecycle reporting and analytics across CRM, product analytics and marketing automation platforms, translating insights into action.
• Keep the engine running: Monitor lead pipelines and customer journeys, proactively identifying and resolving breaks, bottlenecks and opportunities for improvement.
• Get hands-on with MarTech: Work across Salesforce Marketing Cloud and personalisation tools to build journeys and activities when needed, while driving broader MarTech initiatives.
• Continuously optimise: Partner with Product, Data and Growth teams to evolve customer rules, scoring models, routing logic and lifecycle experiences.
• Lead and develop the team: Lead a capable team of Journey Managers, specialists and a Marketing Cloud Engineer, creating clarity and driving measurable business impact.
• Connect teams around the customer: Influence across Marketing, Sales, Product, Data and Technology to align priorities and deliver connected customer experiences.

What You'll Bring

• Strong experience across Lifecycle Marketing, CRM, Marketing Operations or data-driven customer marketing , ideally within a complex, high-volume environment.
• Deep experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign or Marketo .
• Strong understanding of customer lifecycle strategy, segmentation, targeting, personalisation and journey orchestration.
• Strong analytical and data-wrangling capability, with experience using customer and performance data to drive commercial decisions.
• Experience working with MarTech ecosystems, CRM integrations, data pipelines and automation at scale.
• Strong commercial acumen with a track record of connecting lifecycle activity to conversion, sales and revenue outcomes.
• Proven people leadership experience and the ability to influence and align senior cross-functional stakeholders.
• A strategic mindset with a hands-on approach - equally comfortable setting the direction and getting into the detail to solve problems.

Nice to Have

• Hands-on experience with Salesforce Marketing Cloud and Marketing Cloud Personalisation .
• Experience with CDPs and customer data management.
• Experience with product analytics platforms such as Amplitude .
• Revenue Operations or Sales Operations experience.
• Experience designing or optimising lead scoring, prioritisation and dynamic routing.
• Experience within mortgage, fintech, proptech, financial services or another high-volume B2C/B2B2C environment .

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

Benefits

• A vibrant, relaxed, yet professional culture.
• Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
• generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional week's Loyalty Leave each year after reaching 3 years' service.
• Wellness initiatives with a strong focus on psychological safety.

We're committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group attract, engage and evolve talent and build best-in-class products.

Feeling like you don't meet all the skills listed? That's ok; we are always on the lookout for different skills, experience, and qualities and so we'd still like to hear from you.