Head of Lifecycle

Lendigroup1; Sydney; Hybrid; AUD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Hybrid working arrangement

Wellbeing programs

Parental Leave

Loyalty Leave

Wellness initiatives

Zusammenfassung

Lendi Group is seeking a senior Lifecycle Marketing leader to shape how customers move through the funnel using data-driven insights. You will own lifecycle strategy, segmentation, personalisation and journey orchestration while leading a team of Journey Managers, specialists and a Marketing Cloud Engineer.

You will collaborate across Marketing, Sales, Product, Data and Technology to align priorities and deliver connected customer experiences, including hands-on work with Salesforce Marketing

Qualifikationen

• Extensive lifecycle marketing, CRM or data-driven customer marketing experience in high-volume settings.
• Proven skills in marketing automation platforms (SFMC, Braze, Adobe Campaign, Marketo).
• Strong knowledge of segmentation, targeting, personalisation and journey orchestration.

Aufgaben

• Define lifecycle strategy and funnel motion using data and performance insights.
• Lead and prioritise leads, routing to Sales and ensuring timely opportunities.
• Own analytics across CRM, product analytics and marketing automation; translate insights into actions.

Kenntnisse

Lifecycle marketing

CRM

MarketingOps

Data-driven

Marketing Automation

Segmentation

Personalisation

Journey orchestration

Analytics

Stakeholder management

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Marketo

Marketing Cloud Personalisation

Jobbeschreibung

Responsibilities

• Own our lifecycle strategy: Shape how customers move through the funnel, using data, customer signals and performance insights to drive engagement, conversion and revenue.
• Orchestrate leads at scale: Own lead prioritisation and routing to Sales, ensuring opportunities reach the right teams at the right time.
• Drive personalisation: Build and evolve segmentation, targeting, customer journeys and personalisation strategies across our marketing technology ecosystem.
• Turn data into growth: Own lifecycle reporting and analytics across CRM, product analytics and marketing automation platforms, translating insights into action.
• Keep the engine running: Monitor lead pipelines and customer journeys, proactively identifying and resolving breaks, bottlenecks and opportunities for improvement.
• Get hands-on with MarTech: Work across Salesforce Marketing Cloud and personalisation tools to build journeys and activities when needed, while driving broader MarTech initiatives.
• Continuously optimise: Partner with Product, Data and Growth teams to evolve customer rules, scoring models, routing logic and lifecycle experiences.
• Lead and develop the team: Lead a capable team of Journey Managers, specialists and a Marketing Cloud Engineer, creating clarity and driving measurable business impact.
• Connect teams around the customer: Influence across Marketing, Sales, Product, Data and Technology to align priorities and deliver connected customer experiences.

What You'll Bring

• Strong experience across Lifecycle Marketing, CRM, Marketing Operations or data-driven customer marketing , ideally within a complex, high-volume environment.
• Deep experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign or Marketo .
• Strong understanding of customer lifecycle strategy, segmentation, targeting, personalisation and journey orchestration.
• Strong analytical and data-wrangling capability, with experience using customer and performance data to drive commercial decisions.
• Experience working with MarTech ecosystems, CRM integrations, data pipelines and automation at scale.
• Strong commercial acumen with a track record of connecting lifecycle activity to conversion, sales and revenue outcomes.
• Proven people leadership experience and the ability to influence and align senior cross-functional stakeholders.
• A strategic mindset with a hands-on approach - equally comfortable setting the direction and getting into the detail to solve problems.

Nice to Have

• Hands-on experience with Salesforce Marketing Cloud and Marketing Cloud Personalisation .
• Experience with CDPs and customer data management.
• Experience with product analytics platforms such as Amplitude .
• Revenue Operations or Sales Operations experience.
• Experience designing or optimising lead scoring, prioritisation and dynamic routing.
• Experience within mortgage, fintech, proptech, financial services or another high-volume B2C/B2B2C environment .

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

Benefits

• A vibrant, relaxed, yet professional culture.
• Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
• generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional week's Loyalty Leave each year after reaching 3 years' service.
• Wellness initiatives with a strong focus on psychological safety.

We're committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group attract, engage and evolve talent and build best-in-class products.

Feeling like you don't meet all the skills listed? That's ok; we are always on the lookout for different skills, experience, and qualities and so we'd still like to hear from you.