Head of Growth & Marketing

Jivaro; Sydney; Hybrid; AUD 180,000 - 270,000; Full time

Benefits offered by this job

WFH on offer

Central Sydney Office

Job summary

Jivaro, a leading Australian fashion brand with a global following, is seeking a commercially sharp senior leader to drive growth in marketing and global ecommerce. You will lead the marketing team, partner with the CEO and CFO, and act as the bridge between leadership and Heads of Department to deliver brand, performance, retention and commercial outcomes.

You will audit every marketing dollar, evaluate channel performance, and double down on what works.

Qualifications

• Senior marketing leadership in a consumer brand with global reach.
• Track record scaling a brand through global ecommerce is preferred.
• Fluency in CAC, ROAS, MER, LTV, and margin and ability to challenge them.

Responsibilities

• Own global growth strategy with clear priorities and execution plans.
• Provide marketing leadership across brand, content, social, CRM, loyalty and paid digital channels.
• Oversee global ecommerce growth including traffic, conversion, AOV, repeat purchase and LTV.
• Direct paid acquisition strategy across Meta, Google and TikTok and manage agencies.
• Drive retention through EDM, CRM and automated customer journeys.
• Set KPIs, reporting and accountability across Marketing, Ecommerce, Sales, Product and Operations.
• Build the team, structure and operating rhythm for the next stage of scale.

Job description

An Australian fashion brand with a strong global following is entering its next stage of growth. They need a commercially sharp leader to drive it.
This is a senior leadership role with marketing and global ecommerce at its core. You'll lead the marketing team, own growth strategy with the CEO and CFO, and act as the bridge between leadership and Heads of Department. Brand, performance, retention and commercial outcomes all sit with you.

You'll take a hard look at where every marketing dollar goes and what it returns. That means auditing channel performance, cutting what isn't working and doubling down on what is. You'll find growth opportunities across markets, channels and customer segments, then turn those insights into clear action. Smarter spend and sharper targeting will drive stronger returns.

What you'll own

• Global growth strategy, with clear priorities set annually, quarterly and weekly.
• Marketing leadership across brand, content, social, CRM, loyalty, affiliate, influencer and paid digital.
• Global ecommerce growth across traffic, conversion, AOV, repeat purchase and LTV.
• Paid acquisition strategy across Meta, Google and TikTok, plus agency performance.
• Retention through EDM, CRM and automated customer journeys.
• KPIs, reporting and accountability across Marketing, Ecommerce, Sales, Product and Operations.
• Building the team, structure and operating rhythm for the next stage of scale.

What you'll bring

• Senior marketing, growth or ecommerce leadership in a consumer brand.
• A track record of scaling a brand through global ecommerce.
• Fluency in CAC, ROAS, MER, LTV and margin, and the confidence to challenge them.
• Equal comfort talking brand and creative as you are working through a P&L.
• Experience leading high-performing teams and managing agencies.
• Experience working directly with founders, CEOs or senior executives.
• The ability to influence across departments you don't directly manage.
• Fashion, beauty, lifestyle or premium consumer experience is highly regarded. US and international growth experience is a strong plus.

Why this role

You’ll have a real seat at the leadership table and genuine influence across the whole business. The brand is globally loved and has serious momentum. You’ll help shape where it goes next.
WFH on offer
Central Sydney Office
**Open to a more senior level for the right candidate

Additional information

• Own marketing and global ecommerce strategy
• Drive digital spend, acquisition and retention