Head of Growth (Fintech)

Halocard LLC; Melbourne; Presencial; AUD 108 000 - 132 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Equity

Resumo da oferta

Halocard LLC in Melbourne is seeking a Head of Growth (Marketing) to own the full funnel from awareness to activation. You will design experiments, build AI-driven workflows, and manage paid, organic, partnerships, and community channels to scale CAC, activation, and retention.

You will work in a tight three-person team, own the growth roadmap, and report equity-backed ownership as the company hits ambitious ARR goals. Global users and flexible hours are expected.

Qualificações

• Test-and-learn mindset with a clear roadmap.
• Own end-to-end growth experiments across channels.
• Ability to scale paid, organic, partnerships and referrals.

Responsabilidades

• Own marketing funnel from awareness to first transaction.
• Build AI-driven campaigns, landing pages and content.
• Measure CAC, activation, retention and payback weekly.
• Engage with users weekly using feedback loops.

Conhecimentos

Marketing strategy

AI-driven workflows

Technical media buying

Analytics & CAC payback

User interviews (Mom Test)

Ferramentas

Claude

n8n

Agents

Scripts

Descrição da oferta de emprego

Head of Growth (Marketing) · Halocard · Melbourne or Sydney

ABOUT HALOCARD

What we are: The fastest and simplest way to get US-issued, virtual credit cards for anyone in 120+ countries. No credit checks. No US residency required. Signup to payment takes < 5 minutes.

What we want to become: A private and transparent neobank anyone can use to move money and make payments around like world like a first world citizen, and with privacy built-in.

THE SITUATION

• 9 months live with thousands of customers.
• Profitable with zero VC money.

However, most of the people who need Halocard haven't heard of it yet, that's why we need you. You'll own everything between "never heard of Halocard" to "just made their first transaction." in our three person team. You will be the marketing department to take us to $10M ARR.

WHO YOU ARE

• Obsessive about what to test, in what order, and what to kill. You set the roadmap
• A builder of experiments engines where AI does the grunt work (creative variants, landing pages, SEO and AI search content, outreach, reporting) and you do the judging, orchestrating, and scaling
• A technical media buyer who can own and implement paid, organic, community, partnerships, and referral compaigns, from search ads and newsletters to Reddit, YouTube, and getting cited by ChatGPT
• Curious about funnel conversion from signup to KYC to first card to first transaction
• Analytical with a bias for tracking CAC, payback, activation, and retention weekly
• Comfortable talking to users every week, Mom Test style

YOU'RE PERFECT IF

• You’ve run marketing at a B2C fintech, payments company, neobank, or crypto card
• You’ve personally taken a channel from zero to real volume and can show us
• You run your own AI workflows (Claude, n8n, agents, scripts) and can show us

BONUS POINTS

• You’ve worked at or alongside RedotPay, Kast, Revolut, Wise, Airwallex, Up, Afterpay, or similar
• You have credibility or familiarity in privacy, opsec, or crypto communities
• You understand card products: issuing, BIN sponsors, interchange, KYC drop-off, and why a decline is a marketing problem too

THE SCENARIO

• It’s three of us. Nobody’s coming to save your campaign
• Our users are global (Americas, Europe, Asia & UAE), so your hours will be too, sometimes
• Card networks and compliance will veto good ideas

WHAT YOU GET

• A$120K + equity. Below market and a startup, hence the equity upside.
• We don’t have a growth co-founder. If you turn out to be that person, more is on the table. That’s an option we’d build over 1+ year of working history, not a promise
• Founding ownership of growth at a profitable fintech
• A real testing budget with no approval chain