Growth (Lifecycle Marketing)

Dreamerlabs; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Top-of-market compensation with equity

Real ownership from day one

Fast-growing scope

Company card for food, coffee, tools

Daily team lunch and dinner at the офf

Unlimited workspace budget

Visa sponsorship and relocation to SYD

Job summary

Dreamerlabs is looking for a Lifecycle Marketing Lead in Sydney to own the end-to-end customer journey, guiding users from consideration to checkout through email and in-product messaging. You will turn free users into paying subscribers and nurture loyal, long-term users.

You will blend creativity with analytics to improve retention, reduce churn, and maximise LTV, building automated journeys and segmentation while shipping impactful changes from day one.

Qualifications

• A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product.
• A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion.
• The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it.
• A hunger to win. This won't be easy, and no one has done it before.

Responsibilities

• Own the customer journey from consideration to checkout: turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users.
• Build lifecycle journeys: onboarding and activation, free-to-paid conversion, upsells, win-backs, and reactivating lapsed users.
• Own the promotional and engagement calendar to keep the community engaged with the product.
• Cut churn by recovering failed payments and saving at-risk subscribers before they cancel.
• Develop segmentation framework and automated, triggered journeys from data insights.

Skills

Lifecycle marketing

CRM

Retention marketing

Data-driven

Job description

About us

• We're building a new category of interactive entertainment powered by AI characters, image, video, and real-time experiences. We're one of the most-visited AI products globally, serving millions of users every day.

• We work in-person in Sydney, Australia, and hire globally.

How we work

• User-first: We build what people want. We invest time to understand our users and focus on adding value instead of extracting value.

• High agency, high ownership: We own outcomes end-to-end. When something goes wrong, we take responsibility and fix it.

• Urgency: We prioritize ruthlessly, increase leverage, and move at an exceptional pace.

What you'll do

• You'll own the customer journey from consideration to checkout: turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users. You'll do it through email and in-product messaging, driven by what users actually do, not what we hope they'll do.

Example projects

• Build and optimize the lifecycle journeys that matter most: onboarding and activation, free-to-paid conversion, upsells, win-backs, and reactivating lapsed users.

• Own the promotional and engagement calendar that keeps the community coming back and using the product more.

• Cut churn where it hurts most, including recovering failed payments and saving at-risk subscribers before they cancel.

• Develop the behavioral segmentation framework that tells us who to engage, with what, and when, then turn it into automated, triggered journeys.

What you'll bring

• A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product.

• A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion, not just open rates and charts that go up and to the right (though we love those too).

• The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it.

• A hunger to win. This won't be easy, and no one has done it before.

What we offer

• Top-of-market compensation with meaningful equity upside.

• Real ownership from day one. Work on important problems and see the impact of what you ship.

• Fast-growing scope. As your impact grows, your responsibility and compensation should grow with it.

• A company card for food, coffee, tools, and anything that helps you do your best work.

• Daily team lunch and dinner at the office.

• An unlimited workspace budget to build your ideal setup.

• Visa sponsorship and relocation assistance for people moving to Sydney.

How we think about comp

We raise the ceiling for exceptional performers, not the floor. As your impact grows, your compensation should too.

• The listed range is cash + equity, with superannuation on top.

• We review compensation every 6 months.

• Bonuses reward past impact, and raises reflect your new level.

Our interview process

1. Intro call: 15 minutes to align on the role and company.

2. Founder interview: go deep on what you've built, how you think, and how you work.

3. Role interview: 1 hour working through a practical problem relevant to the role.

4. Paid work trial: spend 3 days with us in Sydney working on a real problem. We cover travel and accommodation, if needed.

5. Offer: if it's a strong fit, we move quickly.