Head of Marketing

Choice Ventures; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Choice Ventures is a rapidly growing AI healthtech startup building technology that gives healthcare professionals more time to focus on their patients. As we expand beyond our core AI Scribe product, marketing will play a central role in driving customer acquisition, revenue growth and market position.

The opportunity is to own the marketing strategy and lead the function through its next growth stage. You’ll work closely with the founder, bring clear direction and data-backed recommendations

Qualifications

• Proven senior marketing leader in a startup or scale-up.
• Strong track record in customer acquisition, pipeline generation and revenue growth.
• Experience partnering directly with founders and guiding investment decisions.
• Demonstrated ownership of a marketing budget with clear ROI accountability.

Responsibilities

• Develop and own the short- and long-term marketing and growth strategy.
• Lead, coach and develop the existing team, setting clear expectations and accountability.
• Manage the annual marketing budget and allocate spend against measurable outcomes.
• Align Marketing with Sales, Product and executive priorities.
• Run structured channel experiments and attribution analyses to drive results.
• Bring customer and market insights into Product and commercial decisions.
• Use AI tools to improve execution, insight and efficiency.
• Step into campaign setup and hands-on execution when required.

Skills

Growth marketing

Budget management

Data analytics

AI in marketing

Cross-functional leadership

Job description

A rapidly growing AI healthtech startup building technology that gives healthcare professionals more time to focus on their patients.

The company has strong foundations, an established marketing team and a product customers love. As the business expands beyond its core AI Scribe product, marketing will play a central role in driving customer acquisition, revenue growth and market position.

The opportunity

This is an opportunity to own the marketing strategy and lead the function through its next stage of growth.

You’ll work closely with the founder, bringing clear direction, commercial thinking and data-backed recommendations to executive decisions. You’ll confidently challenge assumptions, guide investment decisions, and align marketing with the company’s growth priorities.

You’ll inherit a highly capable digital marketing team, with the opportunity to develop its people, strengthen processes and structure, and shape both the immediate growth plan and longer-term marketing strategy.

The role is approximately 75% strategy, leadership and founder collaboration, and 25% hands-on execution. You’ll own the function and embed AI into its tools and workflows to improve productivity and performance. Success will be measured through qualified pipeline, customer acquisition and revenue contribution.

What you’ll be doing

• Develop a high-performing marketing team, strengthening capabilities, processes and structure
• Create and own the short- and long-term marketing and growth strategy
• Partner closely with the founder to shape priorities and guide investment decisions
• Lead, coach and develop the existing team, setting clear expectations and accountability
• Manage the annual marketing budget, allocating spend against measurable commercial outcomes
• Focus reporting and decision-making on pipeline, acquisition efficiency and revenue contribution
• Strengthen positioning and messaging for healthcare professionals as the product suite expands
• Establish clear KPIs, reporting and operating rhythms to improve performance
• Run structured channel experiments and attribution analysis to understand what drives results
• Align with Sales on lead quality, conversion, shared priorities and resource allocation
• Bring customer and market insights into Product and commercial decisions
• Use AI and modern marketing tools to improve execution, insight and efficiency
• Step into campaign setup and hands-on execution when required

What we’re looking for

The most important thing is that you’ve led a marketing function in a growing business and can connect marketing investment to commercial results.

Ideally, you’ll bring:

• Proven experience as a senior marketing leader in a startup or scale-up
• A strong track record in customer acquisition, pipeline generation and revenue growth
• Experience partnering directly with founders, including managing upwards and pushing back constructively
• Demonstrated ownership of a marketing budget, with clear accountability for return on investment
• Strong people leadership, with experience developing teams and improving performance
• Experience building the processes, structure and plans needed to scale a marketing function
• Confidence using performance data, attribution and experimentation to make decisions
• The ability to align Marketing and Sales, resolve competing priorities and build shared accountability
• Recent hands-on experience with marketing tools, campaign execution and modern workflows
• A practical understanding of how to apply AI across a marketing function

Experience in healthtech, medtech, healthcare or B2B professional services is strongly preferred. You’ll need to build credibility quickly with healthcare professionals and translate technical product capabilities into clear customer value.

You’ll have a strong product, an established team and the autonomy to shape how marketing contributes to the company’s next stage of growth.

Working directly with the founder, you’ll influence strategy, develop the team and make meaningful investment decisions as the business expands its product offering.

It’s an opportunity for a commercially minded marketing leader who enjoys setting direction, building capability and staying close enough to the work to make things happen.