Head of Digital Analytics & AI Measurement (Remote)

Jellyfish; Sydney; Hybrid; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Remote work up to 60% of days

Flexible working hours

Paid family leave: 14 weeks primary, 4

Job summary

Jellyfish in Sydney, Australia, seeks a senior Analytics leader to set measurement strategy for enterprise clients and lead a multi-disciplinary team within the Martech department. You will mentor practitioners, uphold delivery standards, and act as the senior escalation point for critical client issues.

You will shape AI-driven measurement approaches, balance strategic direction with hands-on oversight, and drive cross-market success across Asia-Pacific.

Qualifications

• Over 6 years of experience across the Google stack (GA4/GA360, server-side GTM, Google Cloud) with judgment to recommend non-Google platforms when appropriate.
• Over 3 years of leadership, managing analysts and mentoring senior talent.
• Sufficient knowledge of SQL, JavaScript, and visualization tools (e.g., Looker) to audit solution design, review code, and maintain delivery standards.
• A track record in designing comprehensive cross-channel measurement strategies, including incrementality and MMM, and presenting findings to C-suite stakeholders across multiple markets or within global enterprise accounts.
• Clear point of view on AI’s impact on measurement, assistant-driven discovery, and practical application of agentic workflows.
• Commercial fluency at portfolio level, including how revenue, profitability, resourcing and billability decisions are made and what drives them.
• Proven ability in pitching, project scoping, building technical partnerships, and growing long-term executive client relationships.

Responsibilities

• Develop strategic measurement roadmaps for enterprise clients that connect implementation decisions to their commercial objectives.
• Own the methodology across modern measurement (MMM, incrementality, geo-testing, causal analysis), signal loss/privacy (1P data, consent mode), and server-side architecture.
• Be the principal advisor to senior client marketing leaders, simplifying complex measurement concepts into clear business strategy.
• Be the final escalation point for critical technical decisions across the client portfolio.
• Define our approach to AI in measurement, including agentic solutions, brand visibility in AI search, signal quality, and automated buying impact.
• Establish risk frameworks for AI usage and data security, and partner with client legal and privacy teams to deliver compliant data solutions.
• Drive revenue growth by identifying MarTech expansion opportunities (CAPI, VBB, O2O, privacy consulting), managing renewals (e.g., GA360), and overseeing project profitability and billability.
• Support pitches, scope engagements, build technical partnerships, and represent the agency externally through vertical case studies and published thought leadership.
• Lead and direct a multi-disciplinary analytics team, balancing project allocation with workload health and quality control.
• Identify skill gaps, design high-impact training, and create clear career progression paths for team members.

Skills

GA4/GA360

Server-side GTM

Google Cloud

SQL

JavaScript

Looker

Leadership

Measurement strategy

AI impact knowledge

Executive communication

Tools

Looker

Google Cloud

Job description

Jellyfish in Sydney, Australia, seeks a senior Analytics leader to set measurement strategy for enterprise clients and lead a multi-disciplinary team within the Martech department. You will mentor practitioners, uphold delivery standards, and act as the senior escalation point for critical client issues.

You will shape AI-driven measurement approaches, balance strategic direction with hands-on oversight, and drive cross-market success across Asia-Pacific.