Digital Marketing Analytics Implementation Manager

Jellyfish; City of Melbourne; Hybrid; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Custom Work Environment: Remote up to

Family Support: Paid leave and courses

Job summary

Jellyfish Australia seeks an Analytics Specialist to own enterprise measurement within our Martech team. You will design and implement GA4 and GTM setups for web and app, build robust data layers, and QA tracking pipelines while collaborating with Google and major advertisers.

You translate complex client needs into scalable tagging strategies, build Looker Studio dashboards, and provide privacy-conscious guidance. A hands-on, collaborative mindset is essential.

Qualifications

• 3+ years hands-on GA4 and GTM experience with server-side tracking and CAPI integrations.
• Fluent JavaScript/HTML skills for custom data layers, APIs, and web/app tracking.
• Experience configuring Consent Mode and CMPs within privacy regulations.
• Proficient SQL for BigQuery data modeling and dashboards (Looker Studio/Power BI/Tableau).

Responsibilities

• Design, build, QA, and maintain GTM setups (GA4, web, app) with data layers and hygiene.
• Implement server-side integrations (Meta, TikTok) and consent frameworks (CMP, Consent Mode).
• Query raw event data in BigQuery to validate tracking and assemble reporting datasets.
• Design Looker Studio dashboards translating metrics into actionable marketing recommendations.
• Be the primary technical contact, turning marketing asks into practical solutions with trade-offs.
• Advise clients on measurement approaches (attribution, incrementality, geo-testing, MMM).
• Leverage AI tools to draft and debug code under governance while supporting measurement strategies.
• Create implementation guides and conduct client training.

Skills

GA4

GTM

JavaScript

HTML

SQL

BigQuery

Looker Studio

Power BI

Tableau

Funnel

Tools

Looker Studio

Power BI

Tableau

Job description

Capability Overview

Our Martech department exists to empower platforms with high-quality data to fuel AI, marketing and reporting success. Our expertise includes martech architecture design, platform integration and the implementation of cutting-edge, privacy-centric technologies. We future-ready advertiser measurement in the evolving digital ecosystem, driving campaign efficiency and effectiveness through bespoke pipelines and automation that enable advanced marketing activities.

Job Description

Reporting to our Senior Analytics Director, you will create impact in our Analytics team, within the Martech department. We take pride in our close partnership with Google and our work with some of the largest advertisers in the Asia-Pacific region, setting us apart in the industry.

You will own the measurement approach across enterprise accounts, translating complex client needs into scalable tagging and data strategies. As a hands-on technical specialist, you will build and QA the implementation yourself, while acting as the trusted escalation point for client questions.

At Jellyfish, we are committed to promoting professional growth. Your career path could lead to senior specialist roles in digital analytics, measurement strategy, or data consulting leadership, with opportunities to expand your technical expertise and client influence.

Responsibilities

• Design, build, QA, and maintain client-side and server-side GTM setups (GA4, web, and app), including tracking specs, data layers, and workspace hygiene.

• Implement server-side CAPI integrations (Meta, TikTok, Enhanced Conversions) and consent frameworks (CMP, Consent Mode) engineered for browser signal loss.

• Query raw event-level data in BigQuery using SQL to validate tracking accuracy, aggregate platform API data (via tools like Funnel), and assemble reliable reporting datasets.

• Design actionable Looker Studio dashboards translating raw metrics into clear recommendations for marketing stakeholders.

• Be the primary technical point of contact, converting loose marketing asks into actionable solutions while clearly explaining trade-offs.

• Advise clients on the right measurement approaches (platform attribution, incrementality, geo-testing, MMM) and ensure delivered data properly feeds these frameworks.

• Leverage AI tools to draft and debug code (SQL, GTM, QA scripts) under strict governance, while supporting measurement strategies for AI search and assistant-driven discovery.

• Create comprehensive implementation guides and conduct training sessions for client teams.

Qualifications

• 3+ years of hands-on experience with GA4 and GTM (including property architecture, server-side setups, and CAPI integrations), supported by fluent JavaScript/HTML skills for custom data layer implementation, APIs, and web/app tracking.

• Practical experience configuring Consent Mode and CMPs, with a grasp of client-relevant privacy regulations.

• Proficient in SQL (BigQuery or equivalent) for designing reporting data models, managing media aggregation pipelines (e.g., Funnel), and building dashboards in Looker Studio, Power BI, or Tableau.

• Working knowledge of cross-channel measurement frameworks, including incrementality testing, geo-testing, MMM, and causal inference.

• You love getting to know your clients, developing long-lasting relationships and adding value to their business.

• You're comfortable leading workshops or training, with a "why-before-how" mindset that can talk stakeholders out of ineffective solutions.

• When faced with a problem, you collaborate with the appropriate people, valuing and respecting diverse contributions, to find practical solutions.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

Benefits

• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
• Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.