Digital Analytics Director - jellyfishcareers

OpenTalent; Sydney; On-site; AUD 150,000 - 210,000; Full time

Job summary

Jellyfish in Sydney is seeking a Senior Analytics Lead to steer the Analytics team within the Martech department. You will set measurement strategy for enterprise clients and mentor practitioners, ensuring high-quality delivery and strategic client leadership.

Leverage expertise in modern measurement approaches (MMM, incrementality, geo-testing, causal analysis) and privacy-conscious data architectures to drive campaign effectiveness and accountability.

Qualifications

• Experience leading measurement implementations and analytics teams.
• Ability to translate complex measurement concepts into business strategy.
• Strong knowledge of modern measurement methods and privacy considerations.

Responsibilities

• Define and execute strategic measurement roadmaps for enterprise clients.
• Mentor analysts, set delivery standards, and act as escalation point for critical issues.
• Partner with senior client leaders to simplify insights and drive outcomes.

Job description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers.

Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Capability Overview

Our Martech department exists to empower platforms with high-quality data to fuel AI, marketing and reporting success. Our expertise includes martech architecture design, platform integration and the implementation of cutting-edge, privacy-centric technologies. We future-ready advertiser measurement in the evolving digital ecosystem, driving campaign efficiency and effectiveness through bespoke pipelines and automation that enable advanced marketing activities.

Job Description

Reporting to our Senior Martech Director, you will lead the Analytics team within the Martech department. We take pride in our work with some of the largest advertisers in the Asia-Pacific region, setting us apart in the industry.

You will set the measurement strategy for our enterprise clients and lead the team of practitioners who deliver it. You will mentor and develop them, hold accountability for our standards of work, and act as the senior escalation point for critical delivery and client issues.

This is a leadership role founded on technical credibility. You will have built your career in measurement implementation and analysis, and that experience will inform the standards you set and the decisions you make. You will remain close enough to the detail to direct the work with authority, though

the role

is focused on strategy, client leadership and team development rather than

day to day

delivery.

Responsibilities

• Develop strategic measurement roadmaps for enterprise clients that connect implementation decisions to their commercial objectives.
• Own the methodology across modern measurement (MMM, incrementality, geo-testing, causal analysis), signal loss/privacy (1P data, consent mode), and server-side architecture.
• Be the principal advisor to senior client marketing leaders, simplifying complex measurement concepts into clear business strategy.
• Be the final escalation point for critical technical decisions across the client portfolio.