Head of Consumer Data & Growth Strategy

Westpac Bank; Sydney; Hybrid; AUD 180.000 - 240.000; Vollzeit

Zusammenfassung

Orchard Marketing is seeking a Customer Strategy & Digital Transformation Director to join the Experience & Strategy team in Sydney. The role combines growth strategy with a comprehensive digital transformation program, tackling both customer growth and the underlying platform and data work to close experience gaps.

The ideal candidate is rigorous, curious, and commercially astute, able to shape ambiguous briefs into a clear point of view and manage senior client relationships across Orchard.

Qualifikationen

• 10+ years experience across customer growth strategy and experience strategy, with a track record of demonstrated strategic and commercial thinking and marketing tech enablement.
• Exposure to platforms such as HubSpot, Optimizely, Salesforce, or data platforms such as CDPs is an advantage, though hands-on platform delivery isn't the core of this role.
• Comfortable moving between strategic thinking and the operational detail of what it takes to implement a recommendation.

Aufgaben

• Identify where and how a client can grow, and build the strategy and commercial case to help clients get there.
• Shape the customer journey, value proposition, and end-to-end experience, and connect this to growth strategy and capabilities with a deliverable plan.
• Advise on platform, CRM, marketing automation, and data-layer decisions alongside Orchard's specialist teams.
• Translate ambitious targets into a roadmap with a credible, evidenced path to impact.
• Lead senior client relationships with real ownership, including stakeholder presentations and guiding them through the strategic process.
• Collaborate with Orchard's account, project management, and delivery teams.
• Stay up to date with trends in customer experience, marketing tech, AI and recommend best practices considering client needs and regulatory environments.

Kenntnisse

Strategic leadership

CRM strategy

Marketing automation

Data platforms

Tools

HubSpot

Salesforce

Optimizely

CDPs

Jobbeschreibung

Orchard Marketing is seeking a Customer Strategy & Digital Transformation Director to join the Experience & Strategy team in Sydney. The role combines growth strategy with a comprehensive digital transformation program, tackling both customer growth and the underlying platform and data work to close experience gaps.

The ideal candidate is rigorous, curious, and commercially astute, able to shape ambiguous briefs into a clear point of view and manage senior client relationships across Orchard.