Growth-Oriented CMO - Fleet SaaS & Category Leadership

Whitecollars; Sydney; On-site; AUD 180,000 - 280,000; Full time

Job summary

Whitecollars is seeking a visionary Head of Marketing to lead the GTM strategy for a fast-growing SaaS startup focused on fleet management. You will shape a category-defining brand and partner with Sales, Product, and Customer Success to drive predictable growth and demand.

You will own the full marketing function, build and mentor a high-performing team, and implement a scalable MarTech stack to optimize lifecycle campaigns and measure ROI across digital, content, events, and partnerships.

Qualifications

• 8+ years in B2B SaaS marketing with leadership experience.
• Proven demand-gen and pipeline scaling in SaaS.
• Strong RevOps, sales-marketing alignment, and full-funnel analytics.
• Expertise in modern MarTech stacks (HubSpot, Salesforce, ABM).

Responsibilities

• Own the entire marketing function and GTM strategy.
• Partner with Sales, Product, and Customer Success to drive demand and growth.
• Lead brand, messaging, and product marketing across campaigns.
• Establish KPIs, dashboards, and ROI attribution.
• Scale MarTech stack and enable revenue operations for the team.

Skills

Strategic Leadership

Demand Generation

Brand & Product Marketing

Analytics & RevOps

Team Leadership

Storytelling & Communication

Tools

HubSpot

Salesforce

ABM platforms

Marketing automation

Job description

Whitecollars is seeking a visionary Head of Marketing to lead the GTM strategy for a fast-growing SaaS startup focused on fleet management. You will shape a category-defining brand and partner with Sales, Product, and Customer Success to drive predictable growth and demand.

You will own the full marketing function, build and mentor a high-performing team, and implement a scalable MarTech stack to optimize lifecycle campaigns and measure ROI across digital, content, events, and partnerships.