Growth Marketing Leader – SaaS (ABM, Lifecycle)

Optimal; Sydney; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Wellbeing allowance

4 weeks annual leave + birthday day

Career development opportunities

Job summary

Optimal is seeking a Growth Marketer to drive enterprise user acquisition, activation, and retention. You will plan data-driven campaigns across channels, partner with marketing, product and sales, and scale our user base and onboarding experience.

The role emphasizes lifecycle marketing, ABM programs, SEO/AEO and marketing operations mastery to improve activation and retention across target accounts.

Qualifications

• 10+ years in growth/digital marketing, SaaS or B2B preferred.
• Proven track record in user acquisition, activation and retention.
• Hands-on with Hubspot and major ad platforms (LinkedIn, Google).

Responsibilities

• Plan and execute growth initiatives across acquisition, activation and retention.
• Optimize full funnel conversion from demand to trial and close.
• Lead ABM programs, nurture content and cross-functional collaboration.

Skills

Growth marketing

Data-driven

Cross-functional

Lifecycle marketing

ABM

Education

Bachelor's or MBA in Marketing

Tools

Hubspot

LinkedIn Ads

Google Ads

Job description

Optimal is seeking a Growth Marketer to drive enterprise user acquisition, activation, and retention. You will plan data-driven campaigns across channels, partner with marketing, product and sales, and scale our user base and onboarding experience.

The role emphasizes lifecycle marketing, ABM programs, SEO/AEO and marketing operations mastery to improve activation and retention across target accounts.