Growth Marketing Manager: Paid, Creative & Retention

Glassguard; Sydney; Remote; AUD 100,000 - 120,000; Full time

Benefits offered by this job

Remote role

Salary AUD 100k-120k + super

Performance bonus

In-house creative team

No travel

Job summary

Glassguard is a DTC ecommerce brand delivering surface restoration and deep cleaning solutions across Australia, New Zealand, the United States, Canada and the United Kingdom. We sell mainly through digital marketing and need a Growth Marketing Manager to drive performance.

You’ll own paid ads, creative and retention, lead our small in-house team, and work hands-on while shaping strategy. This role emphasizes CAC, ROAS, margin and LTV, with multi-market experience a strong advantage.

Qualifications

• Experience selling problem solving DTC or FMCG online.
• Hands-on Meta Ads with meaningful spend and Google Ads capability.
• Strong video creative instincts with a testing process.
• Deep Klaviyo experience with flow performance and LTV.
• Commercial thinking on margins, CAC and payback.
• Multi-market experience is a strong advantage.
• Self-directed in a lean business.
• Able to work Australian or New Zealand business hours.

Responsibilities

• Own paid ads across five markets: structure, budgets, bidding, testing and scaling.
• Lead creative strategy and direct designers and editor.
• Manage Klaviyo email and retention flows to lift revenue.
• Ensure messaging consistency from ad to product page to packaging.
• Lead in-house marketing and creative team.

Skills

Meta Ads

Google Ads

Klaviyo

Video creative

DTC marketing

CAC payback

Multi-market

Self-directed

AU/NZ hours

Tools

Klaviyo

Job description

Growth Marketing Manager: Paid, Creative & Retention

Glassguard is a DTC ecommerce brand selling surface restoration and deep cleaning products across Australia, New Zealand, the United States, Canada and the United Kingdom. Our products solve real problems people can see, and we sell them almost entirely through digital marketing.

We have a strong product range, an in house creative team and a steady pipeline of launches. What we need now is someone who knows how to sell problem solving products online, and can take over the parts of marketing that drive the business.

About Glassguard

Glassguard is a DTC ecommerce brand selling surface restoration and deep cleaning products across Australia, New Zealand, the United States, Canada and the United Kingdom. Our products solve real problems people can see, and we sell them almost entirely through digital marketing.

We have a strong product range, an in house creative team and a steady pipeline of launches. What we need now is someone who knows how to sell problem solving products online, and can take over the parts of marketing that drive the business.

The Role

You’ll report to our Founder, who has run marketing to date. You’ll take full ownership of paid ads, creative, email and packaging messaging. This is a hands-on leadership role: you'll build and run the work yourself while leading our small in-house marketing and creative team, who will report to you.

What You’ll Own

Paid Ads

• Meta and Google Ads across five markets: structure, budgets, bidding, testing and scaling
• Performance against the numbers that matter: CAC, ROAS, contribution margin and payback
• A weekly testing rhythm that finds winners and cuts losers fast

Creative

• Creative strategy for image and video, with video as the priority
• Briefing and directing our designer and video editor on hooks, angles, demos and UGC style content
• Turning performance data into the next round of creative

Email & Retention

• Klaviyo campaigns and flows: welcome, abandonment, post purchase, replenishment and winback
• Improving open rate, click rate, conversion rate and revenue per recipient
• Growing repeat purchase and customer LTV

Packaging & Messaging

• Reviewing packaging, product pages and listings so the USP and the problem we solve are clear at a glance
• Keeping the message consistent from ad to page to pack

What You Bring

• A proven track record selling problem solving DTC or FMCG products through digital marketing. This is the most important requirement.
• Hands on Meta Ads experience at meaningful spend, plus working Google Ads capability
• Strong video creative instincts: you know why a video ad sells and have built a testing process around it
• Deep Klaviyo experience, with results you can point to in flow performance and LTV
• Commercial thinking in margin, CAC and payback, not reach
• Multi market experience is a strong advantage
• Self directed and comfortable in a lean business
• Able to work Australian or New Zealand business hours

If your background is brand, traditional or retail led marketing, this won’t be the right fit.

What We Offer

• $100,000 to $120,000 AUD + super
• Performance incentive tied to business outcomes
• Fully remote, no travel
• Real ownership of the channels that drive growth
• An in house creative team already in place

This role is conditional on verification of your right to work in Australia or New Zealand.