Growth Marketing Manager (Mel, Syd, Bris, Hobart)

CareSuper Pty Ltd; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid and flexible work environment

SG above minimum

Salary sacrifice matching up to 3%

5 weeks annual leave

18 weeks parental leave

Health & wellbeing programs

Professional development

Rewards & discounts

Job summary

CareSuper Pty Ltd in Melbourne is seeking a Growth Marketing Manager to scale our growth capability across acquisition, activation and retention. You will lead a multidisciplinary team and align strategies with member outcomes.

You’ll own SEO/SEM, programmatic and lifecycle marketing, design high-impact campaigns, run experiments and partner with cross-functional squads to deliver personalised member experiences while ensuring compliance and risk controls.

Qualifications

• Led multidisciplinary marketing specialists and built a high-performing culture.
• Experience across growth marketing, digital acquisition and customer growth.
• Strong knowledge of funnel optimization with data-driven decisions.
• Applied behavioural science, personalisation and experimentation methods.
• Hands-on experience with A/B testing and marketing platforms.

Responsibilities

• Build and lead a high-performing growth marketing team with clear direction.
• Develop and deliver integrated strategies across acquisition, onboarding, lifecycle and retirement.
• Drive SEO, SEM, programmatic, paid social and lifecycle activation initiatives.
• Design campaigns and optimisation plans to improve conversion and activation.
• Establish test-and-learn frameworks using behavioural insights.
• Partner with cross-functional squads and external agencies for personalised experiences.
• Set performance targets and oversee reporting with risk/compliance awareness.

Skills

Growth marketing

Performance marketing

Digital acquisition

Funnel optimization

A/B testing

Stakeholder management

Team leadership

Education

Tertiary qualification in marketing/digital/business

Tools

SEO

SEM

Programmatic advertising

CRM/Marketing automation

Lifecycle marketing tools

Job description

At CareSuper, we believe we’re Super Together. As a profit-to-member super fund with over 600,000 members and $60 billion in assets, we’re passionate about helping our members retire with confidence. We’re growing fast and looking for our next superhero to join us on this exciting journey.

About the role

As our Growth Marketing Manager, you’ll lead and scale our growth marketing capability across acquisition, conversion and activation. Reporting to the General Manager Member Experience, you’ll lead a multidisciplinary team and bring together search, performance, lifecycle and behavioural insights to deliver measurable member growth, stronger early engagement and increased funds under management.

You will:

• Build and lead a high-performing growth marketing team, providing clear direction, coaching and meaningful development opportunities.
• Develop and deliver integrated marketing strategies across acquisition, onboarding, lifecycle and retirement.
• Drive the performance and integration of SEO, SEM, programmatic, paid social, AI-enabled tools and lifecycle activity.
• Design high-impact campaigns and optimisation initiatives that improve conversion, early member activation and digital engagement.
• Establish structured experimentation and test-and-learn frameworks, using behavioural insights and audience intelligence to identify growth opportunities.
• Partner with cross-functional squads, creative teams and external agencies to deliver consistent, personalised member experiences.
• Set clear performance targets and oversee reporting, insights and optimisation across growth initiatives, with appropriate consideration of compliance, risk and member outcomes.

What we’re looking for

We’re looking for a commercially minded, people-focused marketing leader who combines strategic thinking with a strong focus on measurable growth. You’ll be curious, collaborative and comfortable working in an environment where experimentation, rapid iteration and evidence-based decisions are part of how work gets done.

• Strong experience leading multidisciplinary marketing specialists and building a high-performing, engaged team culture.
• Demonstrated experience across growth marketing, performance marketing, digital acquisition and customer growth.
• Strong knowledge of acquisition, conversion and onboarding funnel optimisation, supported by confident interpretation of performance and behavioural data.
• Experience applying behavioural science, personalisation and experimentation approaches to improve digital or customer outcomes.
• Hands-on experience with A/B testing or experimentation platforms; exposure to lifecycle, CRM or marketing automation platforms is highly regarded.
• Strong stakeholder management and influencing skills, with experience working across cross-functional teams and external partners.
• A relevant tertiary qualification in marketing, digital, business or a related discipline, or equivalent professional experience.

Please note, we are welcoming candidates located in Melbourne, Sydney, Brisbane and Hobart to apply for this role.

Why CareSuper?

We’re not just another super fund. We’re a values-driven organisation that puts people first—our members and our team.

Here’s what you can look forward to:

• Hybrid and flexible work environment
• 3% Superannuation Guarantee (SG) above SG minimum
• Additional matching of your salary sacrifice to Superannuation of up to 3% depending on your role
• 5 weeks of annual leave
• 18 weeks of parental leave for all eligible employees
• Holistic health and wellbeing support - free annual flu shots, skin checks, Employee Assistance Program
• Professional Development
• Rewards and Recognition Program, as well as employee discounts and cashback offers on a broad range of products and services

We’re committed to protecting your privacy—your personal information will be handled with care and in line with our Privacy Policy.

At CareSuper, we know that diverse perspectives make us stronger. We’re proud to foster an inclusive environment where everyone feels welcome, respected, and valued—no matter your background or identity.