Growth Marketing Manager

CareSuper Pty Ltd; Melbourne; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid and flexible work environment

Competitive superannuation above SG

Five weeks annual leave

Parental leave 18 weeks

Employee wellbeing programs and perks

Job summary

CareSuper Pty Ltd in Melbourne is seeking a Growth Marketing Manager to scale our growth engine across acquisition, activation and retention. You’ll lead a multidisciplinary team, align SEO, paid channels and lifecycle marketing to drive member growth and engagement while safeguarding member outcomes.

You are a commercially minded leader with a track record of building high-performing teams, applying data-driven experimentation and delivering measurable improvements across the funnel in a

Qualifications

• Experience leading multidisciplinary marketing teams.
• Strong track record in growth marketing and performance.
• Expertise across acquisition, onboarding and lifecycle.
• Familiarity with experimentation and data insights.

Responsibilities

• Build and lead a high-performing growth marketing team, providing direction and development.
• Develop and deliver integrated marketing strategies across acquisition, onboarding, lifecycle and retirement.
• Drive SEO, SEM, programmatic, paid social and lifecycle activity.
• Design campaigns and optimization initiatives to improve conversion and activation.
• Establish test-and-learn frameworks using behavioural insights.
• Partner with cross-functional teams and agencies to ensure consistent member experiences.

Skills

Leadership & team building

Growth marketing

Digital acquisition

Data-driven decision making

Education

Relevant tertiary qualification in marketing/digital/business

Job description

About us

At CareSuper, we believe we’re Super Together. As a profit-to-member super fund with over 600,000 members and $60 billion in assets, we’re passionate about helping our members retire with confidence. We’re growing fast and looking for our next superhero to join us on this exciting journey.

About the role

As our Growth Marketing Manager, you’ll lead and scale our growth marketing capability across acquisition, conversion and activation. Reporting to the General Manager Member Experience, you’ll lead a multidisciplinary team and bring together search, performance, lifecycle and behavioural insights to deliver measurable member growth, stronger early engagement and increased funds under management.

• Build and lead a high-performing growth marketing team, providing clear direction, coaching and meaningful development opportunities.
• Develop and deliver integrated marketing strategies across acquisition, onboarding, lifecycle and retirement.
• Drive the performance and integration of SEO, SEM, programmatic, paid social, AI-enabled tools and lifecycle activity.
• Design high-impact campaigns and optimisation initiatives that improve conversion, early member activation and digital engagement.
• Establish structured experimentation and test-and-learn frameworks, using behavioural insights and audience intelligence to identify growth opportunities.
• Partner with cross-functional squads, creative teams and external agencies to deliver consistent, personalised member experiences.
• Set clear performance targets and oversee reporting, insights and optimisation across growth initiatives, with appropriate consideration of compliance, risk and member outcomes.

What we’re looking for

We’re looking for a commercially minded, people-focused marketing leader who combines strategic thinking with a strong focus on measurable growth. You’ll be curious, collaborative and comfortable working in an environment where experimentation, rapid iteration and evidence-based decisions are part of how work gets done.

• Strong experience leading multidisciplinary marketing specialists and building a high-performing, engaged team culture.
• Demonstrated experience across growth marketing, performance marketing, digital acquisition and customer growth.
• Strong knowledge of acquisition, conversion and onboarding funnel optimisation, supported by confident interpretation of performance and behavioural data.
• Experience applying behavioural science, personalisation and experimentation approaches to improve digital or customer outcomes.
• Hands-on experience with A/B testing or experimentation platforms; exposure to lifecycle, CRM or marketing automation platforms is highly regarded.
• Strong stakeholder management and influencing skills, with experience working across cross-functional teams and external partners.
• A relevant tertiary qualification in marketing, digital, business or a related discipline, or equivalent professional experience.

Why CareSuper?

We’re not just another super fund. We’re a values-driven organisation that puts people first—our members and our team.

• Hybrid and flexible work environment
• 3% Superannuation Guarantee (SG) above SG minimum
• Additional matching of your salary sacrifice to Superannuation of up to 3% depending on your role
• 5 weeks of annual leave
• 18 weeks of parental leave for all eligible employees
• Holistic health and wellbeing support - free annual flu shots, skin checks, Employee Assistance Program
• Professional Development
• Rewards and Recognition Program, as well as employee discounts and cashback offers on a broad range of products and services

Company culture

At CareSuper, we know that diverse perspectives make us stronger. We’re proud to foster an inclusive environment where everyone feels welcome, respected, and valued—no matter your background or identity.