Growth Marketing Manager

DoxAI; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

DoxAI in Sydney, Australia is seeking a hands-on Digital Marketing Specialist to drive B2B campaigns across SEO, SEM, paid social, email and content. You’ll build, test and optimize programs that turn audience interest into qualified leads and opportunities.

You’ll manage campaigns end-to-end, collaborate with Sales and Product, and use Dynamics and other tools to segment audiences, track performance and report insights to stakeholders.

Qualifications

• Proven B2B digital marketing experience across multiple channels.
• Experience owning campaigns end to end at a senior specialist level.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Plan and run digital campaigns across SEO, SEM, paid social, display, content, email and organic channels.
• Build nurture programs that keep prospects engaged and move them from interest to sales readiness.
• Improve website and landing page performance through content, user journeys, testing and conversions.

Skills

B2B digital marketing

Campaign management

SEO/SEM

Marketing automation

Microsoft Dynamics

Budgets & partnerships

Analytics & reporting

Stakeholder communication

Tools

Microsoft Dynamics 365

Marketing automation platforms

Job description

At DoxAI, we enable businesses to automate processes with our AI-driven digital solutions. We are the go-to company supporting all businesses including large corporate and government to replace legacy systems and rapidly deploy AI Digital Services. We eliminate manual repetitive workflows supported by scalable platforms that seamlessly propagate new business opportunities within a competitive and compliance-controlled environment.

THE ROLE

You’ll bring hands-on digital marketing experience, strong analytical thinking and confidence working across campaigns, channels and stakeholders. You enjoy building, testing and improving programs that turn audience interest into qualified leads and opportunities

KEY RESPONSIBILITIES

• Plan and run digital campaigns across SEO, SEM, paid social, display, content, email and organic channels.
• Build nurture programs that keep prospects engaged and help move them from early interest to sales readiness.
• Improve website and landing page performance through stronger content, clearer user journeys, testing and conversion improvements.
• Support DoxAI’s expansion by adapting campaigns for new audiences, channels and messages.
• Strengthen DoxAI’s visibility in organic search and AI-generated search results.
• Manage digital spend using performance data to guide decisions.
• Analyse campaign, website and funnel performance, then turn insights into practical improvements.
• Use Dynamics and related tools to support segmentation, automation, tracking, reporting and customer data quality.
• Search, organise and manage industry events, conferences, in-house roundtables, breakfast events, webinars, podcasts etc.
• Manage Marketing budgets, and own the Marketing plan to be updated regularly
• Develop product positioning, value propositions and messaging that differentiate DoxAI’s solutions in the market.
• Craft compelling narratives for different audience segments, adapting them based on insights and feedback.
• Collaborate with cross-functional teams to design and execute product launch plans.
• Own a content calendar that aligns with marketing campaigns, product launches and company milestones.
• Monitor and analyse digital marketing trends, introducing fresh approaches to stay ahead of the market.
• Identify sponsorship opportunities that align with DoxAI’s values and objectives, then negotiate and manage them for maximum impact.
• Work with cross-functional teams to ensure seamless delivery of events and sponsorships, from planning through to post-event analysis.
• Set, monitor and report on marketing goals, providing regular insights and recommendations on the performance of campaigns, products and promotions.
• Coordinate with Sales, Product, Design and external agencies to ensure consistent branding and maximised results.
• Liaise with Product teams to build deep product knowledge and act as a bridge between product development and the customer.

SKILLS AND EXPERIENCE

• Proven experience in B2B digital marketing, including at least two years owning campaigns end to end at a senior specialist level.
• Practical experience across SEO, SEM, paid media, email marketing, website optimisation and marketing automation.
• Experience building nurture and lifecycle programs that improve engagement, lead quality or conversion.
• Strong analytical skills, with the ability to interpret campaign, website and funnel data and recommend next steps.
• Hands-on experience with Microsoft Dynamics or a similar platform, including automation, segmentation, reporting and database management.
• Experience managing budgets and external partners, including agencies, freelancers or specialist providers.
• Strong communication skills, with the ability to brief creative teams, work closely with Sales and Product, and present results clearly.
• A test and learn mindset, with curiosity, initiative and a focus on continuous improvement.