AI & Digital Marketing Lead

Consultiv Utilities; Southern Downs Regional; On-site; AUD 66,000 - 76,000; Full time

Benefits offered by this job

Free parking on site

Pension scheme

Refer a friend scheme

Regular performance-based incentives

Birthday leave

Vitality health care

Dental and Vision

Salary sacrifice car

Job summary

Consultiv Utilities is seeking an AI & Digital Marketing Lead to shape how we use AI, technology and digital marketing to grow our B2B energy business.

The role focuses on identifying opportunities across marketing and the wider business to automate processes, improve customer experience and generate more high-quality inbound leads, referrals and reviews. You’ll work with a curious, entrepreneurial mindset to test, learn and drive measurable growth.

Responsibilities

• Generating more high-quality inbound leads
• Increasing customer referrals and recommendations
• Driving more customer reviews and advocacy
• Improving marketing performance and efficiency
• Identifying opportunities to automate repetitive or time-consuming processes
• Using AI and technology to improve how we attract, engage and retain customers
• Helping the business operate more efficiently and intelligently
• Developing new digital strategies, systems and processes that support long-term growth

Skills

AI in marketing

Digital marketing

Automation

Entrepreneurial mindset

Job description

Job Category: Marketing

Job Type: Full Time

Job Location: Head Office

Salary: £35.000 TO £40000

Working Hours: Monday to Thursday 9.00am to 17.00 and Friday 09.00 to 15.00

Holidays: 31 including Bank Holidays + Birthday Additional Day

Additional: Free Parking on Site Pension Scheme Refer a Friend Scheme Regular performance based incentives Additional company incentives Additional Birthday Leave gifted Tusker Car salary sacrifice scheme Vitality health care Dental and Vision Payroll charity giving scheme with Gifted holidays

Join an ambitious, growing B2B energy business and help shape how we use AI, technology and digital marketing to grow.

We’re looking for an AI & Digital Marketing Lead to join our marketing team and play a key role in helping the business grow, improve and outperform its competitors.

This is a role for someone who is tech-savvy, curious, entrepreneurial and commercially minded someone who looks at the way a business operates and thinks: “There must be a better way of doing this.”

We’re successful and growing, but we know we don’t have all the systems, processes and technology in place that we’ll need for the future. That’s where you come in.

KEY RESPONSIBILITIES

Your role will be to identify opportunities across marketing and the wider business where AI, automation, digital tools and new technology can help us work smarter, generate more opportunities and deliver a better customer experience.

Key Objectives Will Include

• Generating more high-quality inbound leads
• Increasing customer referrals and recommendations
• Driving more customer reviews and advocacy
• Improving marketing performance and efficiency
• Identifying opportunities to automate repetitive or time-consuming processes
• Using AI and technology to improve how we attract, engage and retain customers
• Helping the business operate more efficiently and intelligently
• Developing new digital strategies, systems and processes that support long-term growth

NOT A ‘FOLLOW THE PLAYBOOK’ ROLE

We’re not looking for someone to come in and implement a solution they’ve used somewhere else. We don’t have a predefined technology stack or a list of systems we want you to roll out.

Instead, we want someone who can look at our business with fresh eyes, identify problems and opportunities, and create the right solutions for us. That might mean testing a new AI tool, building an automated process, connecting different systems, developing a new approach to lead generation, creating bespoke workflows, or finding a completely different way of doing something.

We want you to experiment, test, learn and improve.

CHALLENGE THE WAY WE DO THINGS

You’ll Have The Freedom To Question Existing Processes And Challenge Established Ways Of Working. We Want Someone Who Is Comfortable Asking:

• Why do we do it this way?
• Could technology do this better?
• Could AI automate this?
• Could we create a better customer experience?
• Is there a smarter way to generate leads?
• What are our competitors doing that we aren’t?
• What technology or opportunity are we missing?

You won’t be expected to have all the answers on day one. What matters is that you’re curious enough to find them.

PERSON SPECIFICATION

You’ll Probably Describe Yourself As:

• Tech-savvy — comfortable learning new platforms, tools and technologies, and you enjoy figuring out how things work
• Agile — able to move quickly, test ideas and adapt when something doesn’t work
• Adaptable — comfortable working things out as you go, without everything mapped out in advance
• Entrepreneurial — you see opportunities rather than limitations, and have the drive to turn ideas into action
• Creative — you think differently and enjoy finding solutions that aren’t immediately obvious
• Commercially minded — you understand that technology and marketing ultimately need to deliver business results
• The right mindset — proactive, curious, and willing to challenge the status quo

WHAT SUCCESS LOOKS LIKE

Success in this role won’t simply be measured by the number of campaigns launched or tools implemented. It’s about creating measurable improvements in the business:

• More leads
• More referrals
• More reviews
• Better customer experiences
• More efficient processes
• Less manual work
• Better use of data
• Smarter ways of working
• And ultimately, more growth