Growth Marketing Lead: Data-Driven SaaS Scale

Workshop; Australia; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Wellbeing allowance

4 weeks annual leave

Birthday day off

Growth opportunities

Job summary

Optimal is seeking a Growth Marketer to elevate enterprise user acquisition, activation and retention across Australia/NZ. You’ll plan and execute data-driven campaigns that scale our user base, improve onboarding, and drive ongoing engagement with our platform.

You will partner with marketing, product, and sales to optimize the full funnel, test new channels, and lead ABM initiatives to impact pipeline and revenue. This is a 12-month fixed-term role with a competitive package.

Qualifications

• 10+ years in growth or digital marketing, SaaS or B2B.
• Proven track record in user acquisition, engagement and retention.
• Direct experience with HubSpot and paid platforms.

Responsibilities

• Develop and execute growth strategies to generate pipeline and revenue across target accounts.
• Manage demand generation and paid media to drive high-quality traffic and ROI; explore new channels.
• Lead lifecycle programs across activation, onboarding, retention, and expansion with product/marketing collaboration.
• Own SEO/AEO strategy and website optimization to improve funnel conversion.
• Oversee marketing operations and data, including Martech stack, attribution dashboards, and analytics.

Skills

Growth marketing

Digital marketing

B2B SaaS

Data-driven

Leadership

Tools

HubSpot

LinkedIn Ads

Google Ads

Job description

Optimal is seeking a Growth Marketer to elevate enterprise user acquisition, activation and retention across Australia/NZ. You’ll plan and execute data-driven campaigns that scale our user base, improve onboarding, and drive ongoing engagement with our platform.

You will partner with marketing, product, and sales to optimize the full funnel, test new channels, and lead ABM initiatives to impact pipeline and revenue. This is a 12-month fixed-term role with a competitive package.