SaaS Acquisition Marketing Lead - Growth & ROI

UltraTalent; Sydney; Hybrid; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Sydney office

Job summary

UltraTalent in Sydney seeks an Acquisition Marketing Manager to drive the end-to-end growth engine for a leading B2B SaaS business. You will own multi-channel campaigns, optimise ROI, and work closely with Sales, Product and Customer Success to scale revenue.

You will design and execute acquisition programs, run experiments, and leverage data to continuously improve performance in a high-growth environment. This role is hybrid with 2 days in the Sydney office, originally a 12-month contract.

Qualifications

• B2B SaaS experience in acquisition marketing.
• Proven success building acquisition & demand gen in B2B SaaS.
• Analytical focus on pipeline, CAC, CPL, conversions & ROI.

Responsibilities

• Own end-to-end acquisition strategy across paid search, paid social, email, content, partnerships and emerging channels.
• Drive qualified pipeline and demo generation in partnership with Sales.
• Manage and optimise paid media investment to maximise acquisition efficiency.
• Build a culture of experimentation through A/B testing, CRO and performance improvement.
• Leverage data & attribution to inform investment decisions and improve marketing performance.
• Refine customer segmentation, messaging and go-to-market strategy for growth opportunities.
• Own the acquisition technology stack including HubSpot, analytics and marketing automation.

Skills

B2B SaaS acquisition marketing

Acquisition/demand generation

Analytics & metrics (pipeline, CAC, RO

Paid media & growth experiments

Sales/CS collaboration

Bias for action & optimization

Tools

HubSpot

GA4

Job description

UltraTalent in Sydney seeks an Acquisition Marketing Manager to drive the end-to-end growth engine for a leading B2B SaaS business. You will own multi-channel campaigns, optimise ROI, and work closely with Sales, Product and Customer Success to scale revenue.

You will design and execute acquisition programs, run experiments, and leverage data to continuously improve performance in a high-growth environment. This role is hybrid with 2 days in the Sydney office, originally a 12-month contract.