Growth Lead: Landing Pages & Quiz Optimization

Everlab; Melbourne; Hybride; AUD 120 000 - 170 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Employee share option plan

Health program access

Résumé du poste

Everlab is hiring a CRO/Growth Specialist to own the landing pages and quiz in a data-driven, experiment-led role. Based in Melbourne or Sydney, you will optimize the paid funnel from click to booked discovery call, identify high-impact opportunities, and ship tests with measurable outcomes.

You will lead a rigorous experimentation program, work with Growth, Design and Engineering, and balance collecting enough user data with keeping the experience simple and conversion-focused.

Qualifications

• 4+ years of hands-on CRO or growth experience in a high-volume consumer business.
• Experience running experimentation programs.
• Comfortable owning the numbers, getting into the data, and shipping tests.
• Ability to write copy and make evidence-based decisions.

Responsabilités

• Own conversion performance across every landing page in the paid acquisition funnel.
• Build and manage the roadmap of landing page experiments based on data and business impact.
• Develop hypotheses, run tests, analyse results and ship winning variations.
• Improve quiz start and completion rates while balancing information gathered with simplicity.
• Own and report on landing page conversion rate, quiz metrics, and booking conversions.
• Use session replays, heatmaps, and funnel analysis to understand drop-offs.

Connaissances

CRO experience

Experimentation

Analytics

Copywriting

Paid acquisition

Outils

VWO

Optimizely

Convert

Statsig

GrowthBook

GA4

Mixpanel

SQL

Webflow

HTML/CSS

Description du poste

Everlab is hiring a CRO/Growth Specialist to own the landing pages and quiz in a data-driven, experiment-led role. Based in Melbourne or Sydney, you will optimize the paid funnel from click to booked discovery call, identify high-impact opportunities, and ship tests with measurable outcomes.

You will lead a rigorous experimentation program, work with Growth, Design and Engineering, and balance collecting enough user data with keeping the experience simple and conversion-focused.