Growth-Focused Paid Media Strategist

G Squared; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Office in Chippendale

Training with Sydney University

Paid parental leave

Holiday bonus

Team events

Job summary

G Squared, a Sydney-based digital agency, is seeking a Paid Media Consultant to own strategy across Google, Meta, TikTok, and more. You’ll drive ROAS-focused campaigns, manage substantial budgets, and report with data-driven insights.

You’ll lead client relationships, collaborate with creative teams, and develop full-funnel strategies for consumer brands. The role offers growth opportunities within a high-energy team.

Qualifications

• 3+ years hands-on experience in Paid Media, with a heightened focus on Google and Meta.
• Proven success scaling lead-gen brands: you can point to real numbers and real growth
• Deep understanding of paid growth levers: creative testing, audience strategy, funnel architecture, offer optimisation
• Comfortable managing significant budgets and making bold, data-backed decisions
• Excellent client communication and stakeholder management skills
• Google Tag Manager and tracking/attribution experience
• Tertiary qualifications in marketing, business, communications or similar

Responsibilities

• Own and drive paid strategy across Google, Meta, TikTok, Pinterest, Programmatic and emerging channels
• Scale campaigns with a sharp focus on ROAS, CPA and revenue growth.
• Setup, run, optimise and report on your campaign tactics, with a focus on AB testing
• Develop full-funnel media strategies from awareness to conversion & tailored to lead gen business models
• Lead client relationships with confidence; consult, challenge, and deliver
• Work hand-in-hand with creative teams to develop scroll-stopping ad concepts that actually convert
• Report with insight & not just numbers. Tell the story behind the data

Skills

Paid Media

Google Ads

Meta Ads

Budget management

Client communication

Tag Manager

Education

Marketing degree

Tools

Google Tag Manager

Job description

G Squared, a Sydney-based digital agency, is seeking a Paid Media Consultant to own strategy across Google, Meta, TikTok, and more. You’ll drive ROAS-focused campaigns, manage substantial budgets, and report with data-driven insights.

You’ll lead client relationships, collaborate with creative teams, and develop full-funnel strategies for consumer brands. The role offers growth opportunities within a high-energy team.