Growth Architect: SEO & Paid Media (Hybrid, Equity)

LawPath; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Equity in Lawpath

Hybrid work options

Birthday Leave

Career growth opportunities

Parental leave

Learning stipend

Wellbeing perks

Job summary

Lawpath, Australia’s leading online legal and accounting platform, is seeking a technically sharp Growth Specialist to own paid media and SEO across Google, Meta, TikTok, and Microsoft Ads. This hybrid Sydney-based role connects digital activity to revenue, requiring commercial thinking and clear OKR reporting.

You will collaborate with Sales, Product, Data & Technology, and the CRM team to drive growth, optimize campaigns, and deliver measurable results for hundreds of thousands of SMBs.

Responsibilities

• Own Google, Meta, TikTok and Microsoft Ads campaigns from planning to optimization.
• Lead SEO activities including site architecture, schema markup, and content strategy.
• Collaborate with Sales, Product, Data & Technology to connect digital activity to revenue.

Skills

SEM/SEO experience

Strong communicator

Commercial mindset

Cross-functional collaboration

Tools

Screaming Frog

Ahrefs

SEMRush

SEOGets

GSC

GA4

Looker Studio

Excel/Sheets

WordPress

HTML/CSS/JS

Asana

Notion

Google Tag Manager

Job description

Lawpath, Australia’s leading online legal and accounting platform, is seeking a technically sharp Growth Specialist to own paid media and SEO across Google, Meta, TikTok, and Microsoft Ads. This hybrid Sydney-based role connects digital activity to revenue, requiring commercial thinking and clear OKR reporting.

You will collaborate with Sales, Product, Data & Technology, and the CRM team to drive growth, optimize campaigns, and deliver measurable results for hundreds of thousands of SMBs.