Growth-Driven Marketing Planning & Performance Lead

Latitude Financial Services; Melbourne; Hybrid; AUD 110,000 - 165,000; Full time

Benefits offered by this job

Extra paid leave (Take 5)

Hybrid work model

Wellbeing app (Sonder)

Employee discounts on Latitude product

Job summary

Latitude Financial Services is seeking a Marketing Planning & Performance Manager in Melbourne, with a hybrid work model. The role combines analytics with commercial thinking to shape acquisition marketing, media plans and investment decisions across Australia and New Zealand.

You will own tracking, measurement and performance forecasting, build dashboards, and partner with media agencies to explore AI-driven measurement improvements and efficiency gains.

Qualifications

• Experience in acquisition marketing, media planning and analytics.
• Strong track record in performance marketing and optimization.
• Proficient in digital analytics, tag management and attribution.
• Experience with paid media platforms and budgeting/forecasting.

Responsibilities

• Shape acquisition strategies and media plans across digital channels.
• Own and improve tracking, tagging, attribution and conversion measurement.
• Turn campaign analytics into actionable recommendations to improve CPA and ROI.
• Develop marketing budgets, forecasts and performance projections.
• Build dashboards and reporting to enable timely decisions.
• Collaborate with agencies and internal teams to test approaches and leverage AI for efficiency.

Skills

Acquisition marketing

Media planning

Marketing analytics

Performance marketing

Budgeting & forecasting

Tools

GA4

Tealium

Google Tag Manager

Google Ads

SA360

Meta Ads Manager

Salesforce

Job description

Latitude Financial Services is seeking a Marketing Planning & Performance Manager in Melbourne, with a hybrid work model. The role combines analytics with commercial thinking to shape acquisition marketing, media plans and investment decisions across Australia and New Zealand.

You will own tracking, measurement and performance forecasting, build dashboards, and partner with media agencies to explore AI-driven measurement improvements and efficiency gains.