Growth-Driven Digital Marketing Manager | Creative Strategy Lead

Clubhouse Golf; Maroochydore; On-site; AUD 85,000 - 90,000; Full time

Job summary

Clubhouse Golf in Maroochydore is seeking a digital marketing specialist to plan, manage and optimise Google Ads and Meta campaigns, and to develop engaging social content.

You will shoot and edit short-form video, run email marketing programs, manage CRM data and create landing pages, with a focus on generating event enquiries and revenue growth for the Sunshine Coast venue.

Competitive salary with incentives and opportunities to influence marketing strategy and content creation across channels.

Qualifications

• 3+ years of hands-on digital marketing experience.
• Proven Google Ads and Meta Ads campaign management.
• Ability to generate leads, conversions and measurable results.
• Strong social media management and content creation skills.
• Experience shooting and editing short-form video and photography.
• Experience with email marketing platforms, CRM and marketing automation.
• Working knowledge of Google Analytics 4 and campaign reporting.
• Strong copywriting and communication skills.
• Proficiency with Canva, CapCut, Adobe Creative Cloud, or similar tools.
• Excellent organisational skills to manage multiple campaigns.

Responsibilities

• Plan, create, manage and optimise ads across Google channels.
• Manage Meta ads across Facebook and Instagram for events.
• Develop compelling ad copy, creatives, offers and landing pages.
• Implement conversion tracking and analytics (GA4, GTM, Meta Pixel).
• Monitor CPA, CPL, conversion rates and ROAS.
• Own Clubhouse's Facebook, Instagram and TikTok channels.
• Create engaging social media content strategy.
• Plan, shoot and edit short-form video content.
• Develop targeted email campaigns and manage customer databases.
• Create automated email journeys for new and returning customers.
• Develop campaigns for corporate events to pipeline qualified enquiries.
• Establish KPIs and provide weekly marketing reports.
• Track marketing-attributed revenue and CAC.

Skills

Digital marketing

Lead generation

Campaign optimization

Content creation

Video production

Email marketing

CRM experience

Analytics reporting

Copywriting

Multi-campaign management

Tools

Google Ads

Meta Ads

Canva

CapCut

Adobe Creative Cloud

Google Analytics 4

Job description

Clubhouse Golf in Maroochydore is seeking a digital marketing specialist to plan, manage and optimise Google Ads and Meta campaigns, and to develop engaging social content.

You will shoot and edit short-form video, run email marketing programs, manage CRM data and create landing pages, with a focus on generating event enquiries and revenue growth for the Sunshine Coast venue.

Competitive salary with incentives and opportunities to influence marketing strategy and content creation across channels.