Growth Content Writer

Broadsheet Media; City of Yarra; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible hybrid working

Training and career development

Paid birthdays off and volunteer days

Employee Assistance Program support

Option to bring your dog to work

Monthly half days in summer and winter

Job summary

Broadsheet Media is seeking a Growth Content Writer to join our editorial team full-time, primarily covering Melbourne and Sydney’s food and drink scenes. The role blends editorial writing with subscriber-focused content, analytics and conversion insights to support reader revenue.

You will produce decision-led guides, insider deep-dives and service features, work across Editorial, Reader Revenue and Analytics, and help shape repeatable formats that drive engagement and subscriptions.

Qualifications

• Strong digital writing and editing experience.
• Knowledge of Melbourne and Sydney’s hospitality and cultural landscapes.
• Familiarity with audience data, subscriptions and digital conversion.

Responsibilities

• Editorial and content production: write features, interviews, roundups and service journalism focused on Melbourne and Sydney.
• Contribute ideas for repeatable editorial formats and evergreen guides.
• Upload and format stories, check links and imagery.
• Commission photography and source third-party imagery when required.
• Ensure all work meets editorial standards for accuracy, tone and style.
• Use analytics to inform content ideas and optimize subscriber engagement.

Job description

Broadsheet Media is looking for a Growth Content Writer to join our editorial team full-time.

This is a hands-on editorial role focused on creating the kind of useful, distinctive journalism that gives readers a clear reason to subscribe to Broadsheet. Working across Editorial, Reader Revenue and Analytics, you will produce a steady stream of high-value content focused primarily on Melbourne and Sydney’s food and drink scenes.

The role is less about chasing the biggest possible audience and more about understanding what our most engaged readers genuinely value. You will create decision-led guides, insider deep-dives, expert roundups and service features that help readers answer a simple question: where should I go, and why is this worth my time?

You will also use audience and conversion insights to better understand which subjects, formats and approaches resonate with subscribers and use those learnings to inform your content.

The Role

Reporting to the Director of Reader Revenue, with a dotted line to the Global Editorial Director, the Growth Content Writer works closely with Broadsheet’s Reader Revenue, Audience, Product, Design and wider Editorial teams.

You will identify, report, write and publish original stories, while contributing ideas for repeatable editorial formats that can become valuable parts of Broadsheet’s subscriber offering.

A key part of the role is thinking about content through a newsletter-first lens. You will work closely with the Newsletter Editor, Head of CRM and Head of Audience to make sure our strongest subscriber-focused journalism reaches highly engaged readers in the right way.

You will also support Broadsheet’s growing portfolio of subscriber-only newsletters.

Key Responsibilities

Editorial and content production

• Write a consistent flow of sharp, engaging features, interviews, expert roundups and service journalism focused primarily on Melbourne and Sydney.
• Contribute ideas for repeatable editorial formats, including chef-curated lists, occasion-led guides and neighbourhood-specific roundups.
• Manage and regularly refresh evergreen guides so they remain timely, useful and valuable to subscribers.
• Identify strong leads for original features, profiles and events within the role’s remit.
• Apply a clear editorial test to ideas: does this give the reader the confidence to make a great local decision now, and does it offer a recommendation they cannot easily get elsewhere?
• Upload and format stories, checking links, imagery, photography and presentation.
• Commission original photography and source suitable third-party imagery where required.
• Ensure all work meets Broadsheet’s editorial standards for accuracy, tone and style.
• Stay closely informed about Australian culture, hospitality and the stories shaping our cities.
• Manage multiple rolling deadlines while maintaining editorial quality.

Newsletter and subscriber content

• Write and package subscriber-focused stories with a newsletter-first approach.
• Work closely with the Newsletter Editor to give high-value stories appropriate prominence.
• Work with the Head of CRM and Head of Audience to develop dedicated content showcasing Broadsheet journalism that drives engagement and subscriptions.
• Support the production and distribution of Broadsheet’s growing subscriber-only newsletter portfolio.

Audience and performance

• Use analytics dashboards to understand reader behaviour and identify patterns that help inform content ideas.
• Work closely with Reader Revenue, Product, Audience and Editorial to understand which topics and formats contribute to paid subscriptions.
• Participate in editorial news conferences and insights sessions, using relevant performance learnings to inform your work.
• Use data as an editorial tool, without losing sight of Broadsheet’s standards, taste and point of view.

About You

You are a strong digital writer and editor with experience creating useful, engaging editorial content.

You have strong knowledge of Melbourne and Sydney’s hospitality and cultural landscapes, along with the editorial judgement to know what is genuinely worth a reader’s attention.

You are comfortable working with audience data and interested in understanding how subscriptions, paywalls and digital conversion shape editorial decisions. You can use performance insights to help shape stronger content ideas rather than simply chasing traffic.

You Will Also Bring

• Strong digital writing, editing and proofreading skills, with exceptional attention to detail.
• A deep understanding of Broadsheet’s tone, standards and approach to cultural coverage.
• Strong knowledge of Melbourne and Sydney’s food, drink and broader cultural scenes.
• An interest in, or understanding of, reader revenue models, digital conversion funnels and paywall dynamics.
• The ability to write sharp, effective newsletter copy and package editorial for subscriber audiences.
• Confidence using content management systems and analytics platforms.
• Excellent organisation and time management, with the ability to manage multiple daily deadlines.
• A proactive approach to using audience insights to inform original editorial ideas.
• Good judgement about where to focus effort and what makes content genuinely valuable to readers.
• A collaborative approach and the ability to build strong working relationships across Editorial, Product, Audience and Reader Revenue.

About Broadsheet

Broadsheet is one of Australia’s most influential independent publishers and award-winning media brands. In addition to our website, we reach millions of readers through social media, print, video, cookbooks and events.

Our goal is to connect our audience with the very best our cities have to offer, from food and drink to art and design, entertainment and travel.

Our people value open-mindedness, honest communication and collaboration. We are ambitious about the work we produce, committed to excellence and curious about new ideas. We value people who can adapt, solve problems and contribute thoughtfully across the organisation.

What We Can Offer You

Broadsheet offers a flexible, inclusive and supportive working culture.

• flexible hybrid working
• training and career development
• paid birthdays off and volunteer days
• Employee Assistance Program support
• the option to bring your dog to work
• monthly half days in summer and winter

Commitment to Diversity and Inclusion

At Broadsheet, we are committed to developing a workforce that embraces all aspects of diversity. We work hard to ensure we are a welcoming organisation that prioritises equality and inclusion and fosters a sense of belonging for all our staff.

We know that different perspectives, experiences and ideas make us a stronger organisation. We encourage applications from First Nations peoples, people with disabilities, and people of all ages, nationalities, backgrounds and cultures.

We want everyone to feel safe being open about who they are and where they have come from. We encourage applicants to discuss any support or adjustments they may need during the recruitment process so we can find the best way to support them.