Senior Manager Subscription Growth

Storyful; Australia; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Publications access

Health & wellbeing support

Leave options and family benefits

Discounts & perks

Job summary

News Corp Australia is seeking a Senior Manager, Subscription Growth - Metros to drive revenue and subscriber growth across The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser. You will lead strategic initiatives, manage a direct report, and partner with senior publishers, editors, and marketing leaders in a hybrid Australian workplace.

You will shape pricing, retention, and ARPU while using analytics and AI to guide decisions, supported by a strong commercial mindset and

Qualifications

• 8+ years in subscription management, commercial strategy, or lifecycle/value management.
• Experience in media, digital consumer products, app store ecosystems, or recurring-revenue models.
• Ability to translate data into growth plans and present to executives.

Responsibilities

• Partner with senior stakeholders to craft growth strategies for revenue and subscriber targets.
• Own performance tracking and identify risks and opportunities.
• Shape subscription propositions and pricing to drive retention and ARPU growth.
• Support budgeting processes for commercial visibility.
• Deploy lifecycle communications to accelerate activation and reduce churn.
• Utilize analytics, customer research, and AI to inform decisions and improve efficiency.
• Lead cross-functional teams and collaborate with editorial and marketing leaders.
• Mentor and develop a high-performing team.

Skills

Subscription growth

Data analysis

Stakeholder mgmt

Strategic thinking

Cross-functional collaboration

Team leadership

Pricing strategy

ARPU optimization

Education

Tertiary degree in business/marketing/commerce

Tools

Analytics tools

AI tooling

Job description

What's the role? Are you a strategic commercial leader with a track record of driving recurring revenue growth? As our Senior Manager, Subscription Growth - Metros, you will own the commercial performance, lifecycle value, and subscription growth across our premium Metro masthead portfolio including The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser. Reporting directly to the Head of Subscription Growth, State & Communities you’ll blend high-level strategic thinking with hands‑on commercial execution. You will drive initiatives to acquire, retain, and maximise value across direct and app store channels, leading a direct report and working closely with senior publishers, editors, and marketing leaders.

Key Responsibilities

• Partner with senior stakeholders to craft and execute growth strategies that achieve revenue, subscriber volume, and long term commercial goals across the Metro portfolio.
• Own performance tracking against targets, proactively identifying early risks and growth opportunities to optimise commercial outcomes.
• Shape subscription propositions and pricing architecture to drive subscriber retention, boost engagement, and increase Average Revenue Per User (ARPU).
• Support annual budgeting processes to maintain clear commercial visibility.
• Scope and deploy targeted lifecycle communications and digital adoption initiatives to accelerate app/web activation and reduce churn.
• Utilise analytics, customer research, global best practices, and AI tools to inform data-driven decisions and establish operational efficiencies.
• Lead cross functional project teams and build trusted relationships with editorial, marketing, and publishing leaders to align key priorities.
• Guide, mentor, and build a high-performing team (including direct report management) focused on shared commercial accountability.

Who are you?

• 8+ years of experience in subscription management, commercial strategy, lifecycle/value management, or performance optimisation.
• Demonstrated success in media, digital consumer products, app store ecosystems, or recurring-revenue business models.
• Strong ability to analyse data, and translate commercial insights into strategic growth plans.
• Ability to present complex ideas persuasively to executive stakeholders and collaborate effectively with editorial and cross-functional teams.
• Adept at shaping value propositions, briefing and reviewing creative assets for brand and commercial impact, and experimenting with new growth avenues.
• Comfortable navigating fast-paced environments undergoing continuous transformation with a proactive, solution-oriented mindset.
• Enthusiastic about leveraging new technologies and modeling the use of AI to drive capability and efficiency gains.
• Tertiary degree in business, marketing, commerce, or equivalent real-world experience.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money
• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms. Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields. News Corp Australia is evolving in response to the expectations and challenges of the digital world in which we now live. We have an amazing opportunity to reinvent our industry and redefine the future of media in Australia. We are passionate about what we do and are proud of our heritage of world-class journalism and entrepreneurial spirit. Our environment is supportive and friendly, we encourage innovation, collaboration and creative thinking. If you thrive on being challenged and enjoy working in a fast-paced stimulating environment, come and join us on this incredible journey.

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply! We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here.