Growth Campaigns Specialist: B2B Lead Gen

Xemplo

Sydney

On-site

AUD 90,000 - 130,000

Full time

6 days ago

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Job summary

Xemplo is hiring a Campaigns & Growth Specialist to build, launch and optimise marketing campaigns that generate qualified leads. You will own day-to-day delivery across paid media, landing pages, email, and nurture journeys, collaborating with Content and Design for asset creation.

Join a fast-paced team focused on lead quality, ROI and cross-sell opportunities across Australia and beyond.

Qualifications

Experience in a B2B demand generation or digital marketing role.
Proven ability to own campaigns from setup to optimisation and reporting.
Strong knowledge of Google Ads and paid social platforms.
Experience with HubSpot or similar marketing automation.
Analytical mindset with ability to improve lead quality and ROI.

Responsibilities

Own the build and launch of campaigns across paid media, landing pages, forms, email and nurture journeys.
Manage and optimise campaigns across Google Ads, LinkedIn and other paid channels.
Build campaign lists, workflows, forms and tracking in HubSpot.
Manage audiences, keywords, bidding, budgets and conversion tracking.
Collaborate with Content and Design to develop assets for campaigns.
Monitor performance and optimise targeting, creative, copy and landing pages.
Identify underperforming campaigns and take action to improve results.
Flag when performance issues require changes to strategy or budget.
Support product adoption, cross-sell and upsell through customer campaigns.
Work with SDRs and Sales to feedback on lead quality and improve conversion.
Own campaign reporting, results, optimisation activity and next steps.