Growth Campaign Manager - CRM & Lifecycle

Metcash Trading Limited; New South Wales; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

5th week of annual leave

2 well-being days

1 volunteer day

Career growth opportunities

12 weeks parental leave

Job summary

Metcash is seeking a commercially minded Campaign Manager to own lifecycle and trade activation campaigns end-to-end. This role involves spotting growth opportunities, defining strategy, and delivering measurable commercial outcomes.

You will turn customer data into smart decisions, turning insights into action and campaigns into results, with 3–6+ years in CRM or related fields and a strong analytical mindset.

Qualifications

• 3–6+ years in CRM, lifecycle, loyalty, or trade activation.

Responsibilities

• Drive growth through campaigns – identify opportunities using customer, transaction and campaign data, and turn insights into commercial action.
• Own the strategy end-to-end – define audiences, offers, journeys, channel strategy and success measures across lifecycle, loyalty and trade activation.
• Optimise for results – use data, experimentation and platforms such as Braze and Segment to improve engagement, redemption, conversion and customer value.
• Collaborate to bring campaigns to life – partner with creative, digital, media, agency and commercial teams to deliver impactful campaigns.
• Be outcome-focused – bring 3–6+ years’ experience in CRM, lifecycle, loyalty, campaign or trade activation, with a strong analytical mindset and a passion for turning customer insights into growth.

Skills

Campaign expertise

Commercial mindset

Data & optimisation

Customer & channel

Influence & ownership

Tools

Braze

Segment

Job description

Metcash is seeking a commercially minded Campaign Manager to own lifecycle and trade activation campaigns end-to-end. This role involves spotting growth opportunities, defining strategy, and delivering measurable commercial outcomes.

You will turn customer data into smart decisions, turning insights into action and campaigns into results, with 3–6+ years in CRM or related fields and a strong analytical mindset.