Senior CRM & Lifecycle Marketing Lead

Invested Talent; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Invested Talent is partnering with a growing B2B financial services business to hire a CRM & Lifecycle Marketing Manager to own end-to-end customer journeys. The role is hands-on and demands genuine ownership across segmentation, activation, retention and reactivation.

You will lead campaigns across email and SMS, optimise Salesforce Marketing Cloud, and collaborate with Marketing, Product and Sales to drive growth.

Qualifications

• 5+ years in CRM, lifecycle, growth or retention marketing in data-driven environments.
• Hands-on Salesforce Marketing Cloud experience is essential.
• Strong CRM experience with complex data structures and automated journeys.
• Proven track record improving acquisition, activation, retention and repeat behaviour.
• Strong analytical skills; Power BI/Tableau experience advantageous.
• Experience with A/B testing and marketing ROI.
• Excellent communication and stakeholder management across multiple teams.
• Bachelor's degree in marketing or related field; fintech/digital-first experience is a plus.

Responsibilities

• Own and evolve the CRM and lifecycle marketing strategy for customers, brokers and partners.
• Plan, build, QA and deliver end-to-end lifecycle campaigns across email, SMS and direct channels.
• Create personalized 1:1 journeys using behavioural, transactional and profile data.
• Optimise CRM and marketing automation, with a focus on Salesforce Marketing Cloud.
• Identify growth opportunities from campaign data and translate insights into programs.
• Lead an A/B testing and experimentation program across campaigns and journeys.
• Set, monitor and report lifecycle KPIs such as acquisition, activation and retention.
• Collaborate with Creative, Content, Product and Ops to align messaging with brand value.
• Maintain data quality, consent, and governance in campaigns.

Skills

CRM

Lifecycle marketing

Growth marketing

A/B testing

Stakeholder mgmt

Project mgmt

Analytics (Power BI/Tableau)

Communication

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Power BI

Tableau

Job description

Invested Talent is partnering with a growing B2B financial services business to hire a CRM & Lifecycle Marketing Manager to own end-to-end customer journeys. The role is hands-on and demands genuine ownership across segmentation, activation, retention and reactivation.

You will lead campaigns across email and SMS, optimise Salesforce Marketing Cloud, and collaborate with Marketing, Product and Sales to drive growth.