Senior Marketing Growth Analyst

Prezzee; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Prezzee Staff Discounts

Wellbeing Support

Learning & Development

Flexible Work Perks

Job summary

Prezzee is seeking a Senior Marketing Growth Analyst to drive data-driven growth across global B2C, B2B and B2B2C. You will query complex datasets, build dashboards, and deliver insights that inform acquisition, engagement, retention and revenue strategies.

Collaboration with Marketing, Data, Product and Commercial teams is key, with a focus on measurement, experimentation and lifecycle analysis to optimise campaigns and partnerships across markets.

Qualifications

• 5+ years' experience in marketing analytics, insights or data roles, ideally within digital, e-commerce, fintech or marketplace businesses.
• Advanced SQL skills and hands-on experience with BI and visualisation tools such as Looker, Tableau or Power BI.
• Experience analysing and integrating multiple data sources to deliver actionable business insights.
• Strong understanding of marketing measurement, attribution, experimentation and performance analytics.
• Experience working with customer data platforms (CDPs), CRM systems and marketing technology platforms.
• Proven ability to translate complex data into clear, commercially focused insights and recommendations for a range of stakeholders.
• Experience working in complex data environments, with a focus on improving data quality, governance and reporting reliability.

Responsibilities

• Analyse marketing and commercial performance across B2C, B2B and B2B2C channels to identify trends, optimise performance and drive growth.
• Develop and maintain dashboards, reporting frameworks and performance narratives that provide clear, actionable insights for stakeholders.
• Partner with Marketing, Product, Commercial and Partnerships teams to measure campaigns, evaluate experiments and support data-driven decision-making.
• Deliver customer, commercial and market insights that inform segmentation, lifecycle strategies, pricing, partnerships and investment decisions.
• Define and enhance measurement frameworks across key growth metrics, including CAC, LTV, attribution, funnel conversion, cohort performance and incrementality.
• Build analytical segmentation and customer lifecycle insights to uncover opportunities across acquisition, engagement, retention and monetisation.
• Partner with MarTech, Data and Engineering teams to improve data quality, tracking, data models and reporting reliability across marketing and customer platforms.
• Integrate and analyse data from multiple internal and external sources to create a unified view of customer behaviour and business performance.
• Identify opportunities to automate reporting, streamline analytical processes and improve the efficiency of insight generation through AI and modern analytics tools.
• Champion best practices in marketing analytics, measurement and data governance while fostering a culture of insight-led decision-making.

Skills

Advanced SQL

Marketing analytics

BI/Visualization tools

Campaign analytics

Stakeholder management

Tools

Looker

Tableau

Power BI

CRM systems

CDPs

Job description

About Prezzee

Prezzee is a global leader in digital gifting and payments, having sold over 140 million gift cards through partnerships with more than 1,500 brands and serving over 6 million customers worldwide. Our mission is to change lives through the power of giving — leveraging borderless payment technology and innovative digital solutions to help people connect and create memorable moments that truly matter.

About the Role

As our Senior Marketing Growth Analyst (internally titled Senior Growth & Insights Analyst), you'll play a key role in shaping how Prezzee grows by turning complex data into actionable commercial insights. Working closely with the Head of Growth & Lifecycle and partnering across Marketing, Data, Product and Commercial teams, you'll influence strategic decisions that drive customer acquisition, engagement, retention and revenue across our global B2C, B2B and B2B2C business.

You will bring strong SQL capability from a marketing analytics perspective, with the ability to independently query, join, validate and analyse customer, campaign, product, CRM and commercial datasets to support self-service dashboards, segmentation, lifecycle analysis, experimentation and growth recommendations.

This is an opportunity to combine hands-on analytics with strategic impact, helping build a data-driven growth culture while optimising performance across multiple markets and channels.

What You’ll Do

• Analyse marketing and commercial performance across B2C, B2B and B2B2C channels to identify trends, optimise performance and drive growth.
• Develop and maintain dashboards, reporting frameworks and performance narratives that provide clear, actionable insights for stakeholders.
• Partner with Marketing, Product, Commercial and Partnerships teams to measure campaigns, evaluate experiments and support data-driven decision-making.
• Deliver customer, commercial and market insights that inform segmentation, lifecycle strategies, pricing, partnerships and investment decisions.
• Define and enhance measurement frameworks across key growth metrics, including CAC, LTV, attribution, funnel conversion, cohort performance and incrementality.
• Build analytical segmentation and customer lifecycle insights to uncover opportunities across acquisition, engagement, retention and monetisation.
• Partner with MarTech, Data and Engineering teams to improve data quality, tracking, data models and reporting reliability across marketing and customer platforms.
• Integrate and analyse data from multiple internal and external sources to create a unified view of customer behaviour and business performance.
• Identify opportunities to automate reporting, streamline analytical processes and improve the efficiency of insight generation through AI and modern analytics tools.
• Champion best practices in marketing analytics, measurement and data governance while fostering a culture of insight-led decision-making.

What are we looking for:

• 5+ years' experience in marketing analytics, insights or data roles, ideally within digital, e-commerce, fintech or marketplace businesses.
• Advanced SQL skills and hands-on experience with BI and visualisation tools such as Looker, Tableau or Power BI.
• Experience analysing and integrating multiple data sources to deliver actionable business insights.
• Strong understanding of marketing measurement, attribution, experimentation and performance analytics.
• Experience working with customer data platforms (CDPs), CRM systems and marketing technology platforms.
• Proven ability to translate complex data into clear, commercially focused insights and recommendations for a range of stakeholders.
• Experience working in complex data environments, with a focus on improving data quality, governance and reporting reliability.
• Excellent stakeholder management skills with a commercial mindset and a passion for using data to drive growth, efficiency and better customer outcomes.

Why Join Prezzee?

You’ll play a key role in shaping the future of digital gifting at a global scale — working with talented people, modern technology, and a culture that genuinely values openness, excellence, and impact.

At Prezzee, Where We Don’t Just Work – We Innovate, Collaborate, And Shape The Future Of Digital Giving. As Part Of Our Dynamic Team, You’ll Contribute To a Global Company’s Growth While Enjoying a Flexible, Supportive, And Inclusive Work Environment.

We Offer

• Prezzeeversary Leave – Extra day of annual leave for each year you’re with us.
• BirthYay Leave – Celebrate you with a paid day off during your birthday month.
• Novated Car Leasing – A tax-smart way to bundle and pay for your car and running costs.
• ClassPass Membership – Fully covered monthly credits for fitness, wellness, and beauty.
• Office Allowance – One-time payment to upgrade your office setup.
• Flexible Work Perks – Flex your hours, take Culture Swap Days, and work from anywhere for 30 days a year.
• Prezzee Staff Discounts – Exclusive deals on Prezzee gift cards – just for being part of the team.
• Wellbeing Support – Access to mental, social, financial, and physical wellbeing support via Telus.
• Learning & Development – Grow your career with LinkedIn Learning, job shadowing, industry programs, and our Lunch & Learn sessions.
• Employee Resource Groups – Be an advocate or ally and foster belonging through groups like EmpowHer and Pride.
• Parental Leave – 12 weeks for primary carers and 4 weeks for secondary carers.

Prezzee has been recognised for the third consecutive year as aComputerworld Best Places to Work in IT, and as a Great Place to Work® 2026 across all three of our three regions. We value diversity, collaboration, and innovation in everything we do. Join a global team united by the core values: Give openness, Give greatness, Give magic, Give ingenuity, Give damn.

Prezzee is an Equal Opportunity employer. We believe that diversity is the key to building the best products for our customers, team culture and growing our global business. Our diversity mission is for our people to be their most authentic selves, to inspire, innovate and celebrate within a culture of belonging. We do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

We are looking for people to help create human connections, make magic and shape the future of gifting so even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! Please let us know if you require any adjustments as part of the application and recruitment process, We also encourage you to let us know of your pronouns at any point of the process.