Group Marketing Leader - Multi-Brand B2B Growth

Mazzei Group; Melbourne, Sydney, Brisbane; Hybrid; AUD 120,000 - 160,000; Full time

Job summary

JMC Academy is seeking an Acquisition & Performance Marketing Manager to lead its in-house trading desk across paid search, social, video and programmatic. This senior role blends AI tooling, data activation and a hybrid agency partnership to drive student acquisition.

You’ll own day-to-day trading, testing, measurement, and first‑party data activation, working with a cross‑functional team to optimise ROAS and scale campaigns.

Qualifications

• 5+ years in paid media, with leadership experience in high-budget contexts.
• Experience trading at scale with AI-first approaches.
• Strong measurement and attribution capabilities.

Responsibilities

• Own day-to-day execution across Google Ads, Microsoft, Meta, YouTube, LinkedIn and programmatic.
• Lead experimentation roadmap (A/B, multivariate, incrementality).
• Own measurement stack: GA4, GTM, enhanced conversions, server-side tracking, API integrations.
• Activate first-party data with CRM alignment and lifecycle targeting.
• Manage budgets, forecasting and pacing within ±5% and report to leadership.

Skills

Google Ads

Microsoft Ads

Meta Ads

YouTube

Programmatic

GA4

GTM

AI tools (Claude)

Experimentation

Budget management

Education

Bachelor’s degree or equivalent

Tools

SA360/CM360

DV360

CRM data activation

Job description

Acquisition & Performance Marketing Manager (Melbourne/Sydney/Brisbane)

3001 Melbourne JMC Pty

Posted today

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Job Description

Build JMC Academy’s in-house performance marketing engine, in partnership with one of Australia’s leading media agencies, and run it in the AI‑first publisher world.

ACQUISITION & PERFORMANCE MARKETING MANAGER SYDNEY · MELBOURNE · BRISBANE, HYBRID FULL TIME, PERMANENT | REPORTS TO: HEAD OF BRAND & CAMPAIGNS AND CCO

Build JMC Academy’s in-house performance marketing engine, in partnership with one of Australia’s leading media agencies, and run it in the AI‑first publisher world.

ABOUT JMC

Founded over 40 years ago, JMC is a heritage higher education provider specialising in the creative industries. We offer smaller classes, real studios with incredible equipment, and lecturers who still work in the industries they teach, from TV production to music theatre to game design.

Our positioning is direct. JMC graduates, and our staff, are working creatives and collaborators. They excel at their own craft, and they’re also exceptional team players.

We’ve been doing this for over 40 years, and we plan to keep doing it for many more. This is a place to build a career chapter, not just a CV line.

YOUR ROLE, HONESTLY

JMC has a great product. When students come through our doors, on Open Day, on a campus tour, on an info session, they fall in love with our community and courses and enrol at rates we’re proud of. Where we need your help is on the trading desk that gets students through the door in the first place.

That’s the strategic challenge you’re stepping into, and we have the right setup to support you. We’re insourcing media buying with a tier-one strategic agency partner working alongside us under a hybrid model. The agency provides annual planning, agency‑grade tools, training, monthly strategic insights and ATL leadership. You own day‑to‑day trading across paid search, paid social, video and programmatic, plus first‑party data activation, experimentation, and AI tooling. We’re building a HubSpot CRM, a Microsoft Fabric data lake and AI‑assisted decisioning around you, and the rest of the Customer function (Head of Brand & Campaigns, Head of Digital, Data & Performance Analyst, CRM Specialist, Market Intelligence & Proposition Manager, Digital Experience and Content Specialist) is already at the table.

This is not a brand‑marketing‑with‑paid‑media‑attached role. It’s a senior trading role with AI at the centre. You’ll be the person who runs Performance Max, AI Max for Search and Demand Gen, who trades within Google AI Overviews and AI Mode placements, who wires enhanced conversions and Conversions API into the stack, who runs the experimentation roadmap, and who uses Claude routinely for analysis, creative iteration, audience and query mining, scripting and reporting drafts.

WHAT YOU’LL DO

• Own day‑to‑day execution and optimisation across Google Ads (PMax, AI Max, Demand Gen), Microsoft Ads, Meta Ads, YouTube, LinkedIn and programmatic.
• Run the experimentation roadmap, including A/B, multivariate and incrementality testing across creative, audiences and structures.
• Own the measurement stack: GA4, GTM, enhanced conversions, server‑side tracking, Meta Conversions API, consent mode v2 and platform‑side conversions.
• Activate first‑party data in the ad stack with the CRM Specialist: CRM audience syncs, customer match, suppression and lifecycle‑based targeting.
• Trade within AI Overviews and AI Mode placements, and tie measurement to AI‑era levers across PMax and AI Max.
• Operate the hybrid agency model: monthly performance meetings, insight cadence, ATL coordination, and onboarding into agency‑grade tools.
• Use AI tools, including Claude, across analysis, creative ideation, audience and query mining, anomaly detection, scripting and reporting drafts.
• Manage paid media budgets, forecasting and pacing within ±5%, and report on performance to executive leadership.
• As the function matures, build the in‑house trading team and transition activity in‑house per the hybrid agency model.

WHAT YOU’LL BRING

You’re a senior performance marketer with 7 to 10 years in paid media, including multi‑million‑dollar paid budgets in a high‑consideration, lead‑generation or e‑commerce context. You don’t need to have come from higher education, but you do need to have traded at scale and to lead with AI‑first instincts.

• Hands‑on mastery of Google Ads (PMax, AI Max, Demand Gen), Microsoft Ads, Meta Ads, YouTube and LinkedIn; working knowledge of programmatic (DV360‑style).
• Comfort operating in SA360, CM360 or equivalent, and a willingness to deepen on agency‑grade tooling through the agency partnership.
• Strong measurement craft: GA4, GTM, enhanced conversions, server‑side tracking, Conversion API, consent mode v2, first‑party data activation, customer match, attribution.
• Demonstrated AI‑era practice: AI‑driven campaign types, preparation for AI Overviews / AI Mode, and routine use of AI tools (Claude or similar) in trading and reporting.
• Documented experimentation craft: tests that materially improved ROAS, CPL or revenue, with