Global SEO & AI Visibility Leader

Bluefin Resources Pty; Brisbane; On-site; AUD 150,000 - 170,000; Full time

Benefits offered by this job

Superannuation

10% performance incentive

Job summary

Bluefin Resources Pty is partnering with a global leader to appoint a Head of SEO & AI Visibility based in Brisbane. This newly created leadership role focuses on transforming how brands are discovered across traditional search and AI platforms, with autonomy to build and scale a global function.

You will define strategy for SEO, AEO, AIO and GEO, shape operating models, lead technical SEO and drive measurable business outcomes across markets, with executive visibility and a strong compensation

Qualifications

• 8–10+ years in SEO or digital growth with strong technical expertise.
• 4+ years leading search or organic growth teams.
• Experience developing SEO strategies across multi-brand or international environments.
• Strong understanding of emerging AI search technologies, including AEO, GEO and AI-driven discovery.
• Hands-on technical SEO experience, working with development and engineering teams.
• Experience using established SEO platforms alongside emerging AI visibility and citation tracking tools.
• Commercial mindset, connecting organic search performance to leads, pipeline and revenue.
• Strong stakeholder management with executive-level presentation experience.

Responsibilities

• Own and deliver the global SEO and AI visibility strategy across multiple brands and markets.
• Develop and scale search programs spanning traditional organic search, AI-powered discovery, AEO and GEO.
• Build the function's operating model, team structure, processes and long-term roadmap.
• Lead technical SEO strategy, including site architecture, structured data, schema, crawlability and Core Web Vitals.
• Partner with content, digital, engineering and regional marketing teams to improve search performance.
• Establish measurement frameworks covering organic visibility, AI citations, share of voice, traffic, leads and conversions.
• Translate search performance into commercial outcomes, reporting on pipeline, revenue and ROI to senior leadership.
• Lead and develop internal search capability while managing external technology and agency partners.

Skills

SEO leadership

Technical SEO

AI visibility

Stakeholder management

Cross-functional collaboration

Global exposure

Tools

SEO platforms

AI visibility tools

Job description

Bluefin Resources Pty is partnering with a global leader to appoint a Head of SEO & AI Visibility based in Brisbane. This newly created leadership role focuses on transforming how brands are discovered across traditional search and AI platforms, with autonomy to build and scale a global function.

You will define strategy for SEO, AEO, AIO and GEO, shape operating models, lead technical SEO and drive measurable business outcomes across markets, with executive visibility and a strong compensation