Global Head of SEO & AI Visibility

Bluefin Resources Pty; Brisbane; On-site; AUD 150,000 - 170,000; Full time

Benefits offered by this job

Superannuation

10% performance incentive

Job summary

Bluefin Resources Pty in Brisbane seeks a Head of SEO & AI Visibility to lead global strategy across brands and markets. You will own the SEO and AI visibility program, shaping discovery across search engines and AI platforms.

You will build and scale the function, drive performance across traditional search and AI-driven discovery, and report ROI to senior leadership. This is a senior leadership role with international scope.

Qualifications

• 8–10+ years' experience in SEO, organic search or digital growth.
• 4+ years' experience leading search teams.
• Experience developing SEO strategies across complex, multi-brand or international environments.
• Strong understanding of emerging AI search technologies, including AEO, GEO and AI-driven discovery.
• Hands-on technical SEO experience, working closely with development and engineering teams.
• Experience using established SEO platforms alongside emerging AI visibility and citation tracking tools.
• Commercial mindset, with the ability to connect organic search performance to leads, pipeline and revenue.
• Strong stakeholder management skills, with confidence presenting to executive leadership.

Responsibilities

• Own and deliver the global SEO and AI visibility strategy across multiple brands and markets.
• Develop and scale search programs spanning traditional organic search, AI-powered discovery, AEO and GEO.
• Build the function's operating model, team structure, processes and long-term roadmap.
• Lead technical SEO strategy, including site architecture, structured data, schema, crawlability and Core Web Vitals.
• Partner with content, digital, engineering and regional marketing teams to improve search performance.
• Establish measurement frameworks covering organic visibility, AI citations, share of voice, traffic, leads and conversions.
• Translate search performance into commercial outcomes, reporting on pipeline, revenue and ROI to senior leadership.
• Lead and develop internal search capability while managing external technology and agency partners.

Skills

SEO strategy

Technical SEO

Leadership

AI in search

Stakeholder mgmt

Multi-brand experience

Commercial mindset

Job description

Bluefin Resources Pty in Brisbane seeks a Head of SEO & AI Visibility to lead global strategy across brands and markets. You will own the SEO and AI visibility program, shaping discovery across search engines and AI platforms.

You will build and scale the function, drive performance across traditional search and AI-driven discovery, and report ROI to senior leadership. This is a senior leadership role with international scope.